Strategic Marketing Management,MSc

Aston University

United Kingdom, Birmingham

University RankQS Ranking

423

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Aston University

United Kingdom , Birmingham

Key Facts

Program Level

Master by Course Work

Study Type

Full Time

Delivery

On Campus

Campuses

Aston University,Birmingham

Program Language

English

Start & Deadlines

Next Intake DeadlinesSeptember-2026

Apply to this program

Go to the official application for the university

Duration 1 year(s)

Tuition Fee

GBP 23,500 / year

Next Intake September-2026

Strategic Marketing Management,MSc

About

Course overview

Delivered by the triple-accredited Aston Business School, our MSc Strategic Marketing Management programme equips you with the tools and knowledge needed to thrive in today's dynamic business environment. This dedication is reflected in our rankings; MSc Strategic Marketing Management is ranked 45th in the world (QS Masters World Rankings, 2025), reflecting our commitment to excellence in education.

Designed for students from diverse backgrounds, including those without prior marketing experience, our course covers essential areas such as digital marketing, brand management and strategic planning. Through engaging lectures, seminars, simulations and case studies, you will gain insights from industry experts and experienced academics.

At Aston Business School, we foster a collaborative learning environment where you develop critical thinking, analytical skills and creativity. As a graduate, you will be well-equipped to pursue exciting career opportunities in marketing roles across various industries.

Improving our students’ learning experience and wellbeing is at the centre of everything we do, and that is why we are implementing an innovative learning approach known as block teaching. This will enhance our students’ educational journey and emotional wellbeing.

MSc Strategic Marketing Management

Our MSc Strategic Marketing Management programme integrates theory with practical skills, equipping you for impactful marketing roles across diverse industries.

What we will provide
First-class teaching in the UK’s second-largest city, delivered by a diverse array of staff who will inspire and excite you. Benefit from applied learning, research-informed teaching and constructive assessment. The Aston Global Advantage module enhances employability through industry connections and key placement opportunities, ensuring hands-on learning with practical insights into strategic marketing management.

We are also an Adobe Creative Campus meaning you will have access to top-notch software licenses, including Adobe and Solidworks, commonly used in industry.

What you will provide
It is important you learn how to adapt a growth mindset to your studies – understanding that intelligence and success come from applying yourself, a willingness to learn and an ambition and drive to excel.

What skills we teach
The MSc Strategic Marketing Management programme develops your expertise in strategic thinking, brand management and digital marketing techniques. You will master analytical skills for market research, customer insights and data-driven decision-making, preparing you for leadership roles in the fast-evolving marketing landscape.

Career prospects
As an Aston University Strategic Marketing Management graduate, you will be equipped to lead strategic marketing initiatives, drive brand growth and capitalise on emerging market trends. With skills in research, analysis and communication, you will navigate diverse industries and contribute effectively to business success in the competitive marketplace.

Requirements

Entry Requirements

You can apply for year 1 of a Bachelors degree with a two-year diploma/certificate. We normally look for average GPA of 3.0/5.0 as a minimum.

Some degree programmes, such as engineering, sciences and languages, require specific subject backgrounds.

If you have or you are on the path to study a different qualification, please contact us at international@aston.ac.uk for an evaluation.

English Program Requirements

Undergraduate (Bachelor Degrees)

School/Programme	Reading	Writing	Listening	Speaking	Overall
Aston Medical School	7.0	7.0	7.0	7.0	7.0
Aston Business School	Two bands at 5.5 and other bands at 6.0 and above	Two bands at 5.5 and other bands at 6.0 and above	-	-	6.5
Engineering and Physical Sciences	5.5	5.5	5.5	5.5	6.0
Health and Life Sciences (except Aston Medical School)	6.0	6.0	6.0	6.0	6.5
Health and Life Sciences (Optometry)	6.5	6.5	6.5	6.5	7.0
School of Social Sciences and Humanities	5.5	5.5	5.5	5.5	6.0

* The above is applicable to students entering Years 1 and 2 of undergraduate programmes. Articulation into the Final year will vary depending on the degree programme and subject to the agreement with the partner.

** BSc Biochemistry, BSc Neuroscience, BSc Biology, and BSc Psychology programmes (all) will accept applications from candidates where one band is at 5.5 and the others at 6.0 and above.

Career

Career prospects

The transferable skills that our marketing programmes provide mean that our graduates are successful in finding employment in a wide range of roles such as:

Brand manager
Head of marketing
Marketing and sales manager
Business development manager
Business analyst
Market researcher
PR assistant
Social media manager

They have secured positions at companies such as Muller Dairy, Ralph Lauren, Merlin Entertainment Plc., Barclays Bank, KPMG, Nielsen, Tesco, Moncler, Mercedes Benz and Microsoft.