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    Strategic and Digital Marketing (MSc)
    Go to Cardiff University
    Cardiff University

    Strategic and Digital Marketing (MSc)

    Cardiff University

    Cardiff University

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    United Kingdom, Cardiff

    University RankQS Ranking
    186

    Key Facts

    Program Level

    Master by Course Work

    Study Type

    Full Time

    Delivery

    On Campus

    Campuses

    Main Site

    Program Language

    English

    Start & Deadlines

    Next Intake Deadlines
    Apply to this program

    Go to the official application for the university

    Duration 1 year(s)
    Tuition Fee
    GBP 28,450  / year(s)

    Strategic and Digital Marketing (MSc)

    About

    Strategic and Digital Marketing (MSc)

    Full time

    Why study this course

    Developing and empowering the next generation of marketing leaders in the digital world.

    Change business for good

    Address a contemporary business challenge in a public, private or third sector organisation with your live Marketing Management Project.

    Industry insights

    See marketing in action on company visits and from high-profile guest speakers.

    Socially responsible

    Be part of our public value mission - we're committed to delivering social improvement alongside economic development.

    Professional accreditation

    CIM-accreditation, offering eligibility to complete a CIM professional qualification through reduced modules and access student membership.

    In today's rapidly evolving business environment, marked by the proliferation of digital technologies and social media platforms, companies must swiftly adapt their marketing strategies to maintain competitiveness. And they need creative and critical thinkers with the skills, knowledge and marketing insights to support them.

    Our full-time MSc in Strategic and Digital Marketing will teach you the essential marketing principles tailored for the digital age. Through a comprehensive curriculum, we aim to enhance your skill set, enabling you to excel as a marketing professional while driving real-world impact and value through your marketing activities.

    Drawing upon the expertise of our esteemed marketing faculty and industry practitioners, you’ll have the opportunity to apply your knowledge in practical settings, including Live Marketing Projects. Here, you’ll collaborate with businesses to tackle challenges and devise innovative marketing solutions.

    Our programme integrates foundational marketing principles with the latest technology and innovation. You’ll explore topics such as strategic marketing decisions, digital media strategies, consumer behaviours, brand communication, data analytics and societal impact.

    Upon completion of the program, you’ll possess the credentials, professional knowledge and confidence to pursue diverse roles in various sectors and international contexts.

    Join us in shaping the future of marketing leadership and making a tangible difference in today’s digital world.

    If you have three years of relevant work experience, you may also be interested in our MBA programme..

    Accreditations

    Where you'll study

    Cardiff Business School

    We’re an AACSB International and AMBA-accredited Business School with a clear mission: to make a positive impact in the communities of Wales and the world.

    Disciplines

    Cardiff Business School

    Requirements

    Entry Requirements

    In order to be considered for an offer for this programme you will need to meet all of the entry requirements. Your application will not be progressed if the information and evidence listed is not provided.

    With your online application you will need to provide:

    1. A copy of your degree certificate and transcripts which show you have achieved a 2:1 honours degree in a relevant subject area such as business, marketing or management, to include a minimum of 60% in at least three marketing modules (e.g. principles of marketing, marketing communications, consumer behaviour, relationship marketing) or an equivalent international degree. If your degree certificate or result is pending, please upload any interim transcripts or provisional certificates.
    2. A copy of your IELTS certificate with an overall score of 6.5 with 5.5 in all subskills, or evidence of an accepted equivalent. Please include the date of your expected test if this qualification is pending. If you have alternative acceptable evidence, such as an undergraduate degree studied in the UK, please supply this in place of an IELTS.

    If you do not have a degree in a relevant area, your application may be considered on the basis of your professional experience. Please provide additional evidence to support your application such as signed and dated employer references.

    Application deadline

    We allocate places on a first-come, first-served basis, so we recommend you apply as early as possible. Applications normally close at the end of August but may close sooner if all places are filled.

    Selection process

    We will review your application and if you meet the entry requirements, we will make you an offer.

    Find out more about English language requirements.

    Applicants who require a Student visa to study in the UK must present an acceptable English language qualification in order to meet UKVI (UK Visas and Immigration) requirements.

    Criminal convictions

    You are not required to complete a DBS (Disclosure Barring Service) check or provide a Certificate of Good Conduct to study this course.

    If you are currently subject to any licence condition or monitoring restriction that could affect your ability to successfully complete your studies, you will be required to disclose your criminal record. Conditions include, but are not limited to:

    • access to computers or devices that can store images
    • use of internet and communication tools/devices
    • curfews
    • freedom of movement
    • contact with people related to Cardiff University.

    Fee Information

    Tuition Fee

    GBP 28,450 

    Application Fee

    GBP  
    Cardiff University

    Strategic and Digital Marketing (MSc)

    Cardiff University

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    United Kingdom,

    Cardiff

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