Strategic and Digital Marketing (MSc)
Full timeWhy study this course
Developing and empowering the next generation of marketing leaders in the digital world.
Change business for good
Address a contemporary business challenge in a public, private or third sector organisation with your live Marketing Management Project.
Industry insights
See marketing in action on company visits and from high-profile guest speakers.
Socially responsible
Be part of our public value mission - we're committed to delivering social improvement alongside economic development.
Professional accreditation
CIM-accreditation, offering eligibility to complete a CIM professional qualification through reduced modules and access student membership.
In today's rapidly evolving business environment, marked by the proliferation of digital technologies and social media platforms, companies must swiftly adapt their marketing strategies to maintain competitiveness. And they need creative and critical thinkers with the skills, knowledge and marketing insights to support them.
Our full-time MSc in Strategic and Digital Marketing will teach you the essential marketing principles tailored for the digital age. Through a comprehensive curriculum, we aim to enhance your skill set, enabling you to excel as a marketing professional while driving real-world impact and value through your marketing activities.
Drawing upon the expertise of our esteemed marketing faculty and industry practitioners, you’ll have the opportunity to apply your knowledge in practical settings, including Live Marketing Projects. Here, you’ll collaborate with businesses to tackle challenges and devise innovative marketing solutions.
Our programme integrates foundational marketing principles with the latest technology and innovation. You’ll explore topics such as strategic marketing decisions, digital media strategies, consumer behaviours, brand communication, data analytics and societal impact.
Upon completion of the program, you’ll possess the credentials, professional knowledge and confidence to pursue diverse roles in various sectors and international contexts.
Join us in shaping the future of marketing leadership and making a tangible difference in today’s digital world.
If you have three years of relevant work experience, you may also be interested in our MBA programme..
Accreditations
Where you'll study
Cardiff Business School
We’re an AACSB International and AMBA-accredited Business School with a clear mission: to make a positive impact in the communities of Wales and the world.
- Get in touch
- +44 (0)29 2087 4674
- Colum Road, Cathays, Cardiff, CF10 3EU
