Strategic Marketing MSc

Develop your strategic marketing skills and compete in today’s global marketplace.

On this MSc, you’ll gain insights into the world of marketing, with its ethical and societal implications. You’ll:

• study core marketing areas, including marketing strategy, market research, brand management and buyer behaviour
• learn about advanced marketing analytics
• gain essential skills to help you measure success and improve the quality of marketing decisions
• cover perspectives for ethical and socially responsible marketing decisions, and learn how to navigate the challenges and pitfalls
• explore the role of marketing in influencing consumers towards more sustainable behaviour.

Building on this foundation, you can tailor your degree to your career path. Options include digital marketing, new product development strategy, business-to-business marketing and innovation in the creative economy.

You’ll study at the University of Sussex Business School with innovation at its heart. You’ll benefit from our teaching, research and business partnerships.

Accreditation

You’ll join the EQUIS and AMBA-accredited University of Sussex Business School. Learn more about all of our course accreditations here. Find out more

• Accredited by The Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway. Find out more

Degree requirementsBachelors degree with a minimum CGPA of 3.0/5.0 or 2.8/4.0.Subject-specific requirementsYour qualification can be in any subject. You may also be considered for the course if you have other professional qualifications or experience of equivalent standing.Please noteOur entry requirements are guidelines and we assess all applications on a case-by-case basis.

IELTS (Academic)

Standard level (6.0 overall, including at least 5.5 in each component).

IELTS scores are valid for two years from the test date. You cannot combine scores from more than one sitting of the test. Your score must be valid when you begin your Sussex course. Find out more about IELTS

We accept IELTS One Skills Retake.

We do not accept IELTS Online.

Check full details of our English Language requirements and find out more about some of the alternative English language qualifications listed below

Alternative English language qualifications

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