User Experience and Service Design MA

The MA/MSc User Experience and Service Design equips students to become human-centred designers within the industry and empowers them to design socially and environmentally responsible products and services. The programme's content will enable you to develop your skills and competencies in both the creative and analytical aspects of UX whilst working on a diverse range of projects. This includes the opportunity to design experiences that embed digital in the physical world, take an empathic and systemic worldview, and use the opportunities presented by new technologies such as artificial intelligence (AI) and extended reality (XR) to design compelling product and service experiences.

You will develop key skills in user experience design principles and practice, including design research methods, systems thinking, service design, interactive prototyping, video prototyping, experience prototyping, interaction design, social design, storytelling, teamwork, and project management. You will further develop your UX research and design practice skills within an evidence-based major project.

The MA/MSc in User Experience and Service Design is offered alongside a parallel MSc/MA in User Experience Design programme. The User Experience and Service Design program specifically includes Systems Thinking and Service Design, so it has a broad worldview of user experience design. The parallel User Experience Design programme includes Usability and a range of optional specialisms instead of Service Design.

Both programmes can be completed as either an MSc or MA at your choice. Doing a programme as an MA means you will be creative and big thinking. If you do this programme as an MSc, you will focus more on empirical investigation and data analysis.