Visual Communication - Graphic Communication - China delivery, Undergraduate - BA (Hons) - 2022/23 entry

Our Visual Communication (Graphic Communication) undergraduate degree works in partnership with other key subjects within the School of Visual Communication, providing you with interdisciplinary practice across all areas of the School.

You will receive an introduction to all four Visual Communication routes – graphic communication, illustration, film and animation and photography – before studying your chosen pathway in more detail.

This course is designed to keep up with the rapid pace of the creative sector, developing not only your skills and knowledge, but giving you room to specialise in what interests you. With a mixture of creative collaboration, external projects and live briefs, the course will push you to go beyond the world of photographic practice, but into the associated areas of employment.

You will learn through collaborative study, portfolio production and project work, and will undertake live projects to ensure you regularly engage with industry.

Throughout the course, you will have the chance to submit work to photographic competitions and will have the opportunity to join professional bodies such as D&AD.

Your modules are designed to make you think, respond and produce dynamic creative work. You will develop an in-depth conceptual and technical knowledge of graphics and advertising, looking at art history, projects and portfolio production.

Practitioner staff encourage your creative development and originality, helping you develop your own direction and understanding of graphics and visual communication.

Certificate of General Secondary Education 60% PLUS Community College Diploma/Associate Degree with minimum grade 60% / 2.5 / C+

Note: Engineering courses require minimum C+ score in Mathematics.

Even though you may have met the stated requirements, if your first language is not English, we may ask you to take an additional English Language Test when you arrive.

Based on the results of the test, you may be required to attend regular English classes to improve your level of competence. English classes are provided free of charge and are available to all non-UK students who wish to attain greater fluency in English.

Enhancing employability skills

Throughout the course you will discover and refine a portfolio of practice which best suits your motivations and aspirations. Through this you will develop as a creative individual, equipped not only for a career within the illustration spectrum, but with the transferable skills to benefit a whole range of professional contexts.

This degree is designed to enhance your skills and aptitude, preparing you for a career within a landscape that is continuously changing. You’ll develop specialist knowledge and understanding within the field of illustration. As a creative practitioner and graduate of this course you will be able to generate a range of potential ideas and visual solutions. You will have the ability to produce creative work that demonstrates sound judgements in accordance to the theories and concepts of illustration and visual communication subjects, responding to the demands of industry.

You will develop an in-depth understanding of the relationship between theory and practice through research, allowing you to create meaningful, well-informed work and preparing you to take on further study. You will gain an understanding of the underlying concepts and established principles that govern creative practice.

Alongside this you will establish a range of working strategies, methods and materials, learning how to apply these to production. You will also discover, and respond to, the influence of audiences, clients, markets and other participants in relation to visual communication practice.