Advertising & Digital Marketing

Please note the modules shown here relate to the academic year 22/23. The modules relating to the academic year 23/24 will be available from June 2023.

• Stage 1
  • Foundations of Marketing (20 Credits)
    Module code: MKT1001

    Status: Compulsory
    The purpose of this module is to introduce the concept of marketing to students. To explain what marketing is and to show the way in which marketing impacts on organisations, customers and other stakeholders. The idea of ?creating value? is central to a marketing orientation and this module seeks to explain what this means in a rapidly changing external environment..
  • Introduction to Marketing Communications (20 Credits)
    Module code: MKT1002

    Status: Compulsory
    The purpose of this module is to provide students with an opportunity to explore current and emerging practices in marketing communications across a range of industries and sectors.
  • Foundations of Advertising Media (20 Credits)
    Module code: MKT1018

    Status: Compulsory
    The purpose of this module is to provide an opportunity for students to learn about a variety of advertising media such as Television, Radio and Out of Homeand develop an understanding of the key concepts around media selection, audiences and buying.Students will go on to experience the challenge of creating a campaign, with particular focus on the creative thinking and project management, essential for an advertising environment.
  • Digital Marketing Essentials (20 Credits)
    Module code: MKT1029

    Status: Compulsory
    This module provides students with the skills and knowledge necessary to both plan and analyze digital marketing campaigns to achieve specific, strategic commercial objectives within a broad range of contemporary organisations.
  • Understanding Consumers (20 Credits)
    Module code: MKT1030

    Status: Compulsory
    The purpose of this module is to provide an overview of the importance of consumer behaviour and the relationship between understanding consumers and its impact on business. This module will focus on understanding the basis for consumer behaviour, and the importance to marketers in understanding the factors that affect it, including psychological, personal, social and technological factors.
  • Professional Skills for Marketing Practice (20 Credits)
    Module code: MKT1043

    Status: Compulsory
    This module will equip students with the practical skills needed to undertake effective research and analysis. Students will learn to differentiate a range of marketing research strategies and use a selection of marketing research techniques to initiate and undertake critical analysis, applying findings to solve a set marketing problem and to approach the analysis of the business environment when conducting marketing audits applied to specific brands, companies and industry sectors. This is a skills-module and as such its focus is on the learning of the practical real-life skills required by professional marketers

Applying to the University of Northampton – Your Options

Depending on what and how you would like to study at university, there are different ways to apply.

Local Representative

If you are a resident of China, India, Pakistan, Malaysia, Nigeria, Thailand or Vietnam, you MUST apply via the Regional Office, or one of our recognised representatives in your country. Residents of Bangladesh must apply via the Pakistan Regional Office and residents of Sri Lanka must apply via the North India Regional Office. Any direct applications received from residents of the countries listed will be forwarded by our Admissions Team to the relevant Regional Office, causing unnecessary delay to the processing of your application.

For residents of other countries, our recognised representatives are also our preferred method of application and you should take advantage of their services whenever possible. They can provide application and visa advice, general information about the University and a number of other support services.

UCAS

UCAS may be the standard application process for your school or the UON representative in your country. Information on how to apply can be found on the UCAS website.

Our Online Application Service

You can apply by clicking on the ‘apply now’ button on each course page of the website. If more than one intake or placement option is available, make sure you select the option you want.

Please note that the system does not check your application for completeness or accuracy, which could mean it takes longer to receive a decision than if you receive advice from a local representative.

ERASMUS

ERASMUS applicants follow a separate application process. Application guidance is available on our ERASMUS webpage.

Get in Touch for Application Guidance

For more information about applying to the University of Northampton as an International student, please contact one of our Regional Offices or Recognised Representatives to be sure of the most efficient and rapid assistance. Alternatively you can email the International Office or call us on +44(0)1604 892546 or +44(0)1604 892134. We also have our own internationally focused social media pages. Make sure you are following us on Facebook, Twitter and Instagram.