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BA [Hons] Digital Marketing

Dún Laoghaire Institute of Art, Design and Technology

Ireland, Dún Laoghaire

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Home/Ireland/Dún Laoghaire /Dún Laoghaire Institute of Art, Design and Technology/BA [Hons] Digital Marketing

Dún Laoghaire Institute of Art, Design and Technology

Ireland , Dún Laoghaire

Key Facts

Program Level

Bachelor

Study Type

Full Time

Delivery

On Campus

Course Code

DL840

Campuses

Main Site

Program Language

English

Start & Deadlines

Next Intake Deadlines13-Sep-2022

Apply to this program

Go to the official application for the university

Duration 3 year(s)

Tuition Fee

EUR 13,500 / Years

Next Intake 13-Sep-2022

BA [Hons] Digital Marketing

About

Spotlight Session Watch our Spotlight Session on Digital Marketing Digital marketing is critical to the evolving world of technologies, platforms, consumer dynamics, businesses and brands. This three Years degree course combines traditional marketing theory, practice and digital tools. You will learn how businesses can reach, connect and promote their products to a larger audience using a diverse range of digital marketing tools and strategies. A work industry placement in Ireland or abroad takes place in Years 2. Hear from our lecturers What will I do? Get practical skills in web building and various social media platforms. Critically evaluate a variety of online business models Develop an online marketing strategy for a business idea Evaluate customer relationship management in a digital and non-digital business context Work on â€œreal worldâ€ business scenarios to develop appropriate sales, CRM and digital marketing campaigns Think critically in light of social, cultural, philosophical and ethical business issues as they relate to digital business Benefit from small class sizes and the combined business and digital experience of the teaching staff What modules will I study? Years 1 Years 2 Years 3 Hear from our students What will I be able to do when I graduate? Graduates are equipped to work in a variety of businesses in digital marketing and social media roles such as brand marketing, public relations, media management & event management and are prepared for careers with multinationals such as Google, Facebook and LinkedIn. Graduates also progress to further study at Masters level in Ireland and abroad.

Intensive, interactive and hands-on, digital marketing is the new way of connecting with consumers, and qualified professionals are in high demand in this fastpaced sector.