Digital Marketing

University College Dublin

Ireland, Dublin

University RankQS Ranking

127

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University College Dublin

Ireland , Dublin

Key Facts

Program Level

Master by Course Work

Study Type

Full Time

Delivery

On Campus

Campuses

Main Site

Program Language

English

Start & Deadlines

Next Intake Deadlines25-Sep-2026

Apply to this program

Go to the official application for the university

Duration 1 year(s)

Tuition Fee

EUR 25,620 / year

Next Intake 25-Sep-2026

Digital Marketing

About

Our vision is to deliver a programme that stands at the forefront of modern marketing education, producing top-tier digital marketers sought after by leading companies across Ireland and the globe. To accomplish this, we’ve assembled an exceptional team of academics and industry professionals who collaborate to ensure the MSc in Digital Marketing reflects the latest research and real-time best practices.

This Master's programme is delivered at our dedicated Graduate Business School campus, UCD Michael Smurfit Graduate Business School, located in Blackrock, 4km from the main UCD Belfield Campus.

Requirements

Entry Requirements

You may be eligible for Recognition of Prior Learning (RPL), as UCD recognises formal, informal, and/or experiential learning. RPL may be awarded to gain Admission and/or credit exemptions on a programme. Please visit the UCD Registry RPL web page for further information. Any exceptions are also listed on this webpage.

English Program Requirements

International English Language Testing System (IELTS)

Taught Master's: A minimum overall score of 7.0 over all components and a minimum of 6.0 in each band on the Academic Version. The non-academic version is not accepted.

Research Programmes: A minimum overall score of 6.5 over all components and a minimum of 6.0 in each band on the Academic Version. The non-academic version is not accepted.

IELTS Indicator: A minimum overall score of 7.0 over all components and a minimum of 6.0 in each band. This test will be accepted for 2022/23 and 2023/24 intake.

Test of English as a Foreign Language (TOEFL)

Taught Master's: A minimum score of 100 is required in the Internet based TOEFL (iBT) with a score of at least 20 in each section.

Research Programmes: A minimum score of 90 is required in the Internet based TOEFL (iBT) with a score of at least 20 in each section.

TOEFL iBT Home: A minimum score of 100 is required with a score of at least 20 in each section.

Duolingo Test of English (DET)

UCD has approved the use of the Duolingo Test of English (DET) for the 2024/25 intake.
An overall score of 130 will be accepted with no section below 110.

Please note that this does not apply to the CEMS MiM / MSc in International Management. In the case of the CEMS MiM the Duolingo English Test will not be accepted.

Career

Career opportunities

Graduates of the MSc in Digital Marketing find exciting career opportunities in any of the following areas/roles: Marketing Management; Advertising and Design; Digital Marketing Manager; Digital Consultant; Web/Online Manager; Digital/Social Media Specialist; Market Research and Public Relations.

87% of our graduates from this programme were employed after 6 months across a range of industry sectors. Source: Latest Graduate Outcomes Survey, published in September 2024.

Potential careers for our graduates include: