BA (Hons) Marketing Communications with Digital Strategy

Course details

This degree has been developed to give you a a solid understanding of marketing communications concepts and practices, with a particular focus on the use of digital media strategy, design, creativity, analytics, research and analysis techniques, and the future of digital media.

On this course you will usually be taught by a range of staff with relevant expertise and knowledge appropriate to the content of the unit. This will include senior academic staff, qualified professional practitioners and research students. You will also benefit from regular guest lectures from industry.

Contact hours and assessment

Details of the assessment methods and contact hours for each unit of the course can be found in the programme specification.

Download the programme specification (pdf 608kb)Download the foundation year programme specification (pdf 284kb)

Why study BA (Hons) Marketing Communications with Digital Strategy at BU?

• Gain insight into various applications, tools, strategies, and techniques essential to building a professional portfolio that you can show to future employers.
• Develop specialist skills to stay at the cutting edge of social marketing, content creation, and digital analytics. Create multi-media content including videos, podcasts, infographics, and social media posts using a comprehensive range of industry relevant software.
• Work on live briefs set by industry for unit assessments and learn from professionals who deliver guest lectures and workshops every year
• Benefit from our classes with industry guest speakers from prestigious companies such as Edelman, Google, Adam and Eve, Creative Orchestra, DCM, Thinkbox, Channel 4 and Bright Blue Day
• Co-create academic and professional research with staff including consultancy projects for industry clients
• Tailor your degree to suit you with the opportunity to move across our Marketing Communications courses at the end of your first year and select from a range of option units in your final year
• Tackle real-world industry projects during the course and have the opportunity to apply the skills you've acquired during your placement, collaborating with our extensive network of employers worldwide.

Find out more about the content of this course.

Please see below some examples of the qualifications for entry onto Year 1 for September 2025 entry:

• China: Chinese Senior High School Graduation Certificate (Huikao) average 80%, or Gaokao 61-71%. Grade depends on the course
• France: Baccalaureate with 11.5–12.5 overall or 10.5-11.5 (international option)
• Hong Kong: HKDSE Diploma (4,4,3 to 4,4,4 from three subjects). Grade depends on the course
• India: All India Senior School Certificate Examination (Standard XII) 60-70%
• Spain: Titulo de Bachillerato with 6 - 7. Grade depends on the course
• Turkey: Devlet Lise Diplomasi/Lise Bitirme Diplomasi 3.5/5.0 or 70%

We offer a number of preparatory programmes through Bournemouth University International College. These courses offer you progression from High School in your home country to a Bachelor’s degree at BU.

Options include:

Foundation Certificate for Media & Communications

English language requirements

If English is not your first language, you will need to provide evidence that you can understand English to a satisfactory level. English language requirements for this course are normally:

For September 2025 entry: If English is not your first language you'll need IELTS (Academic) 6.5 with a minimum of 6.0 in all components of writing, speaking, listening and reading, or equivalent. For more information, check out our international entry requirements.

View further information about our English language requirements.

If you do not meet the English language requirement for your degree then why not join our Pre-Sessional English course? Successful completion of our Pre-Sessional English course will meet your English language requirement.

For September 2025 entry: If English is not your first language you'll need IELTS (Academic) 6.5 with a minimum of 6.0 in all components of writing, speaking, listening and reading, or equivalent. For more information, check out our international entry requirements.

View further information about our English language requirements.

If you do not meet the English language requirement for your degree then why not join our Pre-Sessional English course? Successful completion of our Pre-Sessional English course will meet your English language requirement.

Costs and fees

All fees are quoted in pounds sterling and are per year. Your tuition fees will be the same for each year of your course. You can find full information about funding your studies and paying your fees in our undergraduate fees and funding section. That’s also where you’ll find information about the scholarships and bursaries on offer.

Fees quoted are for tuition only unless stated otherwise, and we’re committed to ensuring there are no hidden extra costs while you’re at university – that’s why we’re clear about what you can expect us to cover, and what your cost of living will be.