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About this course
Study the latest marketing concepts, trends and practices as part of the Hull University Business School.
Here, we put you – and your career – at the forefront of everything we do.
So not only will you learn the theory and build a strong foundation in the likes of digital marketing, social media, market dynamics, marketing communications and branding, you’ll delve deeper and learn how to balance your own goals against the needs of the environment and society.
Plus, you’ll be hands-on from day one, taking part in projects with real businesses to enhance your skills and develop your experience. Our students have also been supported to achieve success in the Chartered Institute of Marketing (CIM) national competition, The Pitch.
And as we’re accredited by the CIM, you’ll be eligible for student membership and you can get exemptions from professional qualifications, access to a wider marketing network and invitations to professional marketing events to develop your CV and stand out from your competitors.
You don't do exams at work, so why do them at university? As the birthplace of Authentic Business Learning, we take a different approach and focus on giving you the skills and experience to succeed.
Starting in your first year, you'll take part in live projects with real businesses. These form the basis of assessment alongside assignments, coursework and presentations, so your grades will be based on the tools you'll actually need when you graduate.
Each year, you’ll study modules worth 120 credits. Most modules are 20 credits but some are worth more. In these cases, you’ll study fewer modules. Some modules are compulsory, some are optional, so you can build a course that’s right for you.