Bachelor of Business with a Major in Marketing

Overview of the course

Are you ready to join the digital revolution? Study a Bachelor of Business with a Major in Marketing 

Build brands and tell stories. Create memorable relationships with your customers. Keep up with rapidly changing technologies. The Marketing major will give you highly sought-after skills to jet set your marketing career.

Taught by experienced marketing professionals, this course will inspire you to keep up with constantly innovating marketing practices. Undertake meaningful assessments preparing you for the workforce, such as developing strategies for live clients, use cutting-edge tools such as Google Analytics to interpret data, create inspiring social media strategies and even develop a marketing plan for your own unique concept. Youll learn to find your voice and discover how marketing can influence the sustainability of our planet.

The Marketing major is your connection to industry, with the opportunity to hear from guest speakers with extensive and impactful experience in the business world. Past speakers from organisations such as Richmond Football Club and The Cheesecake Shop boosting students professionalism and work readiness.

With a keen understanding of core business skills, youll work with our industry partners and graduate ready to make your own mark on the dynamic world of marketing.

What you will learn

Digital Marketing: Be ready for the future of digital marketing as you learn how to plan, implement and measure digital campaigns. 

Marketing Innovation and Branding: Identify trends and develop innovative solutions for brands. 

Marketing Research, Data and Insights: Take the lead by being equipped to develop and analyse marketing intelligence to inform business and marketing strategies.  

Consumer Behaviour: Gain an insight into the decision-making process of consumers, and how to influence and support it in both profit and not-for-profit contexts. 

Marketing Communications: Get set to develop marketing communications which hit their targets. 

Non-Year 12 entry

Completion or partial completion of an approved tertiary qualification (including diplomas, advanced diplomas, associate degrees and degrees). Additional performance criteria and prerequisite requirements may also apply.

Applicants without a formal qualification but with significant and relevant work experience and appropriate English language skills, or a suitable Special Tertiary Admissions Test (STAT) result, will be considered if they can demonstrate that they can undertake the course with a reasonable prospect of success.

Read our Applying and Enrolling FAQs.

The University may determine selection criteria and restrictions in respect of courses to apply in addition to these entry requirements.

1. Step 1: Check your dates.
2. Step 2: Submit your application.
3. Step 3: Got an offer?
4. Step 4: Get class-ready.