Bachelor of Communication (Business)

Bond University

Australia, Gold Coast

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587

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Bond University

Australia , Gold Coast

Key Facts

Program Level

Bachelor

Study Type

Full Time

Delivery

On Campus

Course Code

063063G

Campuses

Gold Coast

Program Language

English

Start & Deadlines

Next Intake DeadlinesJanuary-2026

Apply to this program

Go to the official application for the university

Duration 6 semester(s)

Tuition Fee

AUD 23,960 / semester(s)

Next Intake January-2026

Bachelor of Communication (Business)

About

Combining the creativity of writing, storytelling, and interpersonal connection with the analytical aspects of marketing and consumer behaviour, Bond’s Bachelor of Communication (Business) is a broad-based qualification that helps you develop the strategic and critical thinking skills in demand across corporate, government and not-for profit-organisations.

The required subjects cover the full gamut of strategic communication and marketing – from written and oral presentations to delivering messages locally, nationally, and globally via online publications, blogs, podcasts, and social and traditional media.

In this degree, you will complete a major (six subjects) in marketing where you’ll develop knowledge and skills in buyer behaviour, marketing research, promotional design, and strategic marketing. You may also study international marketing, and internet and digital marketing.

You can further tailor your degree with electives from any faculty or with an additional major in a related field such as film and television, advertising, public relations, social media, or creative writing.

The flexibility of this program, along with Bond’s exclusive extracurricular opportunities – Transformer and Beyond Bond – will help you develop a dynamic, future-focussed skillset that can be applied to any career sector, anywhere in the world.

Requirements

Entry Requirements

General Secondary Education Certificate 85%

Grade average of final year results. Converted to a percentage scale where 50% = pass if otherwise reported.

General Secondary Education Certificate (Successful Completion) and required SAT score 1020

Overall test score. Where multiple test results have been presented, the overall test result providing the best rank will be used.

English Program Requirements

English language proficiency requirements

Bond's programs are taught and assessed in English, so depending on your educational background and citizenship, you may be required to provide evidence that your English language ability meets our requirements. This may include submitting results from an approved English Language Test taken in the past two years - you can see the required results for the most common approved tests below. There are other ways to demonstrate English language proficiency and gain entry into this program, including demonstrating prior study in English, or other qualifications. If your qualification does not meet the English language requirements then you will need to provide an English proficiency test for admission.

International English Language Testing System (IELTS) Academic: International English Language Testing System (IELTS) Academic Overall score 6.5 with no sub score less than 6.0
Pearson Test of English (PTE) Academic: Pearson Test of English (PTE) Academic Overall score 58 with no Communicative Scores below 50
Test of English as a Foreign Language Internet-Based Test (TOEFL iBT): Test of English as a Foreign Language Internet-Based Test (TOEFL iBT) Overall score 79 (no scores below 21 in Writing, 18 in Speaking, and 16 in Reading and Listening)

Career

What can you do with your degree?

Today’s rapidly changing work environment requires employees to acquire dynamic and flexible skills. The Bachelor of Communication (Business) is designed to equip students with the theoretical knowledge and practical experience to enable them to step into an organisation and start assisting with the development and implementation of communication strategies and marketing plans

Outcomes

Marketing strategist

A communication and marketing strategist is a strategic thinker responsible for creating and implementing tactical marketing, advertising, and public relations initiatives across diverse organisations to build market presence, nurture reputation, and foster relationships with important publics. Career opportunities may include marketing and communications officer, digital marketing coordinator, advertising manager, communications manager, or public relations and social media manager.

Social media manager

A social media manager creates and maintains brand promotions, information about a company, and marketing campaigns across social media. These managers keep up with industry and technological trends and work alongside creative groups such as public relations and sales to drive lead generation campaigns. Some tasks they perform are content creation, monitoring social analytics, devising a social network strategy, and engaging with audiences.

Brand strategist

A brand strategist develops strategic plans to help a business sell products and services to its target audiences. Some responsibilities of a brand strategist are to create proposals that help a company stand out from competitors, find trends in market data, develop strategies to engage audiences, create marketing materials, make presentations to highlight their research, and work with other creative departments such as public relations and advertising.

Journalist

A career in journalism will be exciting and exhilarating – journalists take their passion for writing to create and present compelling news articles and stories. A journalist has the skillset to write for magazines, newspapers, online websites and publications, or television as well as present on radio, podcasts, television, and other online mediums. They also have the skillset to conduct research and present content in clear and compelling ways.