Bachelor of Communication (Digital and Social Media)

Note

Students who commenced the Bachelor of Communication (Digital and Social Media) before 2022 can view their revised program of study here.

This course stands out for its focus on social media and digital technologies, preparing you for the dynamic digital media landscape with technological proficiency, cultural insight and innovative problem-solving skills.

Choose this course to gain a critical understanding of social media's role in contemporary communication and to acquire practical skills in social media management, UX/UI design, and data visualisation. You will engage with real-world scenarios, developing strategies for user engagement, app prototypes, and effective social media communication.

Learning is hands-on, with case studies and applied projects that culminate in a professional portfolio, enhancing your employability in a vast job market. The option to add a second major from related communication fields further diversifies your skill set.

Upon completion, you will be equipped for diverse roles such as social media manager, UX/UI designer, digital campaign manager, and more, across various sectors. This course is your gateway to becoming a versatile digital media professional.

Through case study analysis and applied learning, the Bachelor of Communication (Digital and Social Media) offers a comprehensive understanding of digital and social media as both a social phenomenon and future career pathway. Students focus on practical exercises to develop user engagement strategies, create prototypes for app development, and understand the intricacies of social media communication. By the end of the course, students have built a sizeable portfolio of work to show to employers and assist their entry into a large job market.

Applicants must have completed an Australian Year 12 qualification, Australian Qualifications Framework Diploma, or equivalent Australian or overseas qualification at the required level.

The English proficiency requirement for international students or local applicants with international qualifications is: IELTS Academic: 6.5 overall with a writing score of 6.0; or TOEFL iBT: 79-93 overall with a writing score of 21; or AE5: Pass; or PTE: 58-64 with a writing score of 50; or C1A/C2P: 176-184 with a writing score of 169.

Eligibility for admission does not guarantee offer of a place.

Visa requirement: To obtain a student visa to study in Australia, international students must enrol full time and on campus. Australian student visa regulations also require international students studying on student visas to complete the course within the standard full-time duration. Students can extend their courses only in exceptional circumstances.

Admissions information

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• This course stands out for its focus on social media and digital technologies, preparing you for the dynamic digital media landscape with technological proficiency, cultural insight and innovative problem-solving skills.

  Choose this course to gain a critical understanding of social media's role in contemporary communication and to acquire practical skills in social media management, UX/UI design, and data visualisation. You will engage with real-world scenarios, developing strategies for user engagement, app prototypes, and effective social media communication.

  Learning is hands-on, with case studies and applied projects that culminate in a professional portfolio, enhancing your employability in a vast job market. The option to add a second major from related communication fields further diversifies your skill set.

  Upon completion, you will be equipped for diverse roles such as social media manager, UX/UI designer, digital campaign manager, and more, across various sectors. This course is your gateway to becoming a versatile digital media professional.

  Through case study analysis and applied learning, the Bachelor of Communication (Digital and Social Media) offers a comprehensive understanding of digital and social media as both a social phenomenon and future career pathway. Students focus on practical exercises to develop user engagement strategies, create prototypes for app development, and understand the intricacies of social media communication. By the end of the course, students have built a sizeable portfolio of work to show to employers and assist their entry into a large job market.

• Find out more about application dates relating to this course

• If you perform highly in your Year 12 subjects, your selection rank may be boosted by the Year 12 subject scheme.

  The scheme, which is automatically applied, awards selection rank adjustments to your application based on your marks in subjects that are relevant to the courses you have applied to.

• Your Australian Tertiary Admission Rank (ATAR) is a score between 0.00 and 99.95. It shows you how you rank compared to all the students in your year group in New South Wales. A selection rank combines your ATAR with any other adjustment points that make up your overall university entrance score. Your selection rank may differ from university to university, depending on the adjustment points granted to you at each institution.

• Discover our scholarships for undergraduate, postgraduate and research students. Our scholarships celebrate diversity and academic excellence. Use the scholarship search tool to find the right scholarship for you.

  Scholarships for domestic students

  Scholarships for international students

• Employers tell us the skills our graduates acquire from undertaking a Transdisciplinary Elective sets them apart from the crowd. That’s why we have embedded this program into every undergraduate degree.

  All you need to do is choose the Elective that inspires you the most.

  Transdisciplinary Electives integrate knowledge from multiple disciplines, allowing you to approach complex problems from a range of perspectives.

  By combining methods and insights from various disciplines, transdisciplinary learning often leads to breakthrough ideas and creative innovations that may not be possible within the confines of a single discipline.

  If you find yourself rapt by the world of innovation – you can pair your core degree with a Diploma in Innovation, graduating with two qualifications in the same timeframe.

  In both instances, you’ll work on a real-world challenge presented by an industry partner organisation – partners who often create career pathways for our graduates.

  * Excludes students concurrently enrolled in the Bachelor of Creative Intelligence and Innovation.

• The course is offered on a three-year, full-time basis.

• Applicants must have completed an Australian Year 12 qualification, Australian Qualifications Framework Diploma, or equivalent Australian or overseas qualification at the required level.

  Eligibility for admission does not guarantee offer of a place.

  English language requirements

  IELTS Academic: overall 6.5, writing 6.0 TOEFL iBT: overall 79, writing 21 UTS College AE5: Pass Pearson PTE: overall 58, writing 50 Cambridge C1A/C2P: overall 176, writing 169

• 2025 Indicative tuition fees for government-supported domestic students

  All offers for domestic undergraduate students are for Commonwealth Supported Places (CSP).This means the Australian Government contributes to your education costs, and you pay the remaining tuition fees, known as the student contribution. If eligible, you can defer payment through HECS-HELP, or you can choose to pay your fees upfront each session.

  2025 Tuition Fees

  Indicative first-year tuition fee: $16,992

  Indicative total tuition fee: $52,313

  Additional Costs

  Your tuition fees do not include:

  • The Student Services and Amenities Fee (SSAF), which supports student services and activities. If eligible, you can defer this fee using SA-HELP.
  • Textbooks, materials, and other course-related costs.
  • Any applicable payment processing fees (e.g., credit card surcharges).

  Important Information

  • Fees are shown in Australian Dollars (AUD).
  • The indicative tuition fees above are based on full-time study (1 year = 48 credit points).
  • Your actual fees depend on the year you enrol, your study load and the subjects you choose. Some subjects fall into different student contribution bands.
  • You can calculate your student contribution based on the amounts listed in the student contribution table.

• Inherent requirements are academic and non-academic requirements that are essential for successfully completing a course at UTS. You can find the inherent requirements for your course via the inherent requirements directory.

• Students who commenced the Bachelor of Communication (Digital and Social Media) before 2022 can view their revised program of study here.

• Social Media Executive
• Marketing Manager
• Communications Manager
• UX/UI Designer
• Digital Account Executive
• Account Executive
• Digital Content Manager