This course is tailored for aspiring leaders in the media business sector, aiming to shape their management and communication expertise. Choose this course to meet the industry's call for versatile professionals adept at navigating the diverse media production landscape, including film, TV, advertising, music, games, and online content.
What sets this course apart is its blend of professional education with language and cultural studies, offering the chance to study abroad and broaden your career prospects. You'll engage with the core principles of business, including subjects from UTS's Faculty of Business, to develop adaptable skills for the ever-evolving digital media landscape.
You'll gain a robust understanding of business operations, learn to make strategic decisions, leverage online distribution, and address industry challenges. The course fosters sustainable, ethical business practices and entrepreneurial skills. You'll also compile a professional portfolio to enhance your employability.
Teaching methods are dynamic, combining theoretical knowledge with practical application. You'll have the flexibility to add a second major, diversifying your skill set and career opportunities in various creative industries. Graduates are well-equipped for roles in business development, strategic planning, promotion, policy, and consultancy across multiple media sectors.
The rapid rise of digital technologies globally has transformed how the media do business. Based in the fundamentals of business best-practice, including two subjects housed within UTS’s Faculty of Business, this course builds a range of transferable skills. It will equip students with the conceptual frameworks and practical skillsets to drive business success in competitive creative industries, deal with dynamic environments, and establish sustainable, ethical practices. They will learn how to execute astute decisions, harness the reach and influence of online distribution channels, and negotiate emerging challenges and opportunities within various workplace scenarios, including their own creative entrepreneurial work. Throughout the course students build a portfolio of work to promote themselves in the job market.
