Creative Advertising

Learn to produce 'Ideas That Work' from the teachings of creative advertising professionals. On this degree, tutors nurture individuality through collaboration in a creative environment that models an authentic agency. Develop your skills, gain hands-on experience, and even pitch for real business.

Our tutors have considerable industry experience spanning art direction, copywriting, and branding. They will support you to understand advertising so that you can use what you discover to inform and develop your own work. We spend time working with students one-to-one, giving constructive feedback, and nurturing creative potential in a learning environment modelled on a real-life agency.

Our students pitch and win placements in advertising agencies to develop a rounded understanding of the global industry. We work with leading national and international agency partners such as McCann, Ogilvy, DentsuMB, Havas, AKQA, Droga 5, Golley Slater, Anomaly, 21 Grams, CULT London, and TBWA. These links maximise your exposure to industry practice.

You'll have the opportunity to enter prestigious international competitions which have included D&AD New Blood Awards, YCN, The Drum Chip Shop Awards, and AdVenture in past years. Top agencies offer coaching, mentoring, work critiques, live briefs, workshops, competition briefs and work experience.

Creativity sits at the core of our offer, and we encourage originality and innovative thinking. Our 'Actively Creative' philosophy helps you experience first-hand creative challenges developed in-house and through our industry contacts. We have a focus on employability and helping you to produce the strongest portfolio possible to secure your ideal job.

@lau_creative_advertising

Year One - Through our expert tuition, you will develop the ability to recognise, explore, understand, and build a fundamental knowledge of the elements of this fascinating discipline. You will grow awareness of advertising, brands, context, language, practices, and creative and strategic thinking. Likewise, you will gain an understanding of 'thinking by questioning' and then 'questioning your thinking'.

Year Two - By the second year, you will begin to explore your talents, proficiencies, and roles within the advertising industry, covering digital specialisms through to strategic and creative work. This includes the traditional, collaborative dynamism of copywriter and art director. You will have opportunities to respond to exciting live and competition briefs generated by the advertising industry, which demand a pragmatic approach to creativity.

Year Three - You will now have the tools to create work with a degree of professionalism that will illustrate your ability to combine the theoretical and practical aspects of the field. We will support you to plan your career path, refine your specialism, make contacts, network, and build meaningful relationships. The degree culminates with an impressive portfolio of work, guided by your new professional evaluation skills and an understanding of theoretical problem-solving.

• Students completing the Shahadat Al-Thanawiya Al-Amma (Secondary School Leaving Certificate) will need to take an additional course before applying for an undergraduate degree at Leeds Arts University. This will usually be achieved by completing a recognised foundation course, such as our Foundation Diploma in Art & Design, or other comparable qualification.

Graduates usually find employment within agencies, working as art directors, copywriters, creative directors, brand planners and account handlers. Some prefer to start their own businesses, work as freelancers or continue to postgraduate study.

If you are interested in an undergraduate degree course you need to apply through UCAS. You can simultaneously apply for up to five courses. Our UCAS code is L28.

Please be aware that the university does not accept deferred applications for any of our undergraduate courses.

The closing date for applications is 6pm on 26 January 2022. Applications submitted to UCAS after this date will be forwarded to our University until 30 June but it is at the University’s discretion as to whether we will consider these late applications. Please note that we do not process any applications received after 26 January 2022 until due consideration has been given to all on time applications. This could mean that your application is held until the end of May before it is considered.

For further information and guidance about the UCAS online application process, visit www.ucas.com or telephone 03714 680 468 or +443303 330 230 if you are outside the UK.