Introduction:
Some people fear the blank page. In creative direction, we live for it.
Our business is look and feel — the big picture and little details that tell attention-grabbing stories. From steampunk to K-pop to LGBTQ+, we’re experts in scenes and subcultures. We bring those worlds to life for the hottest names in fashion, gaming, music, TV, and film — managing everything from lighting, location, styling and soundtracks, to the thickness of a catwalk carpet.
AI might rule the ways we find content, but ‘the Big Idea’ behind that content still comes from you, your personality, and your specialist perspectives. From event spaces to fashion photoshoots, pages to stages, Paris in the 20s to New York in the 80s, you’ll learn how to put creative meat on the bones of an idea.
Fashion is big on strategy, but sometimes short on curation and artistry. By combining all three, our course plugs that gap. Weave whole worlds around your biggest cultural passions by researching, gathering, ideating, and finding your own signature style of art direction. It’s time to call yourself more than just ‘a creative’ — it’s time to step into creative direction.
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No one does ‘curation’ like us — learn how to blend trends and research to tell better, richer stories.
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Build your industry connections with an optional placement — lasting from either six weeks to a year.
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Get a wider creative perspective — partner with students from courses across our School of Art & Design.
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Enjoy trips across the UK and Europe — study abroad with NTU’s prestigious international partners.
