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BA (Hons) Fashion Art Direction

Manchester Metropolitan University

United Kingdom, Manchester

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605

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Home/United Kingdom/Manchester /Manchester Metropolitan University/BA (Hons) Fashion Art Direction

Manchester Metropolitan University

United Kingdom , Manchester

Key Facts

Program Level

Bachelor

Study Type

Full Time

Delivery

On Campus

Course Code

W200

Campuses

Manchester

Program Language

English

Start & Deadlines

Next Intake DeadlinesSeptember-2026

Apply to this program

Go to the official application for the university

Duration 3 year(s)

Tuition Fee

GBP 21,500 / year

Next Intake September-2026

BA (Hons) Fashion Art Direction

About

There is an increased need to visually communicate fashion-based ideas. This requires a creative who has a clear appreciation of and experience in developing fashion concepts, understanding and dealing with the associated critical pathways and the practical means by which to communicate. On this course, you will be encouraged to critically evaluate and creatively respond to these conditions and define your own new role within fashion.

You will be interested in the way fashion is consumed (beyond wearing it) and the opportunities this presents for developing innovative visual practice-based work. Fashion is changing due to many external factors such as digital platforms and media, and issues around sustainability. There are also changes in the role fashion plays and how it has become incre

Course information

The course will explore anticipating change, trend/lifestyle analysis and the generation and development of new creative visual fashion concepts and outputs. You will develop skills and experiences in still and moving image making, styling/art direction, editorial/self-publishing, fashion graphics/illustration, physical and digital space. You will study the historical and socio-cultural aspects of design, enabling you to contextualise fashion and communication as part of a contextual studies series of modules.

Practical design and visual communication skills are taught throughout the course in tutorials and workshops, using traditional and state-of-the-art equipment. You will be encouraged to use analogue and digital responses and develop a range of visual skills.

Individual and collective approaches will link you with industry sectors, locally, nationally and internationally. There will be opportunities for you to work collaboratively on interdisciplinary and outward facing projects with students from across the Fashion department.

You will take part in regular exhibitions, events, and publications of your work and this will be embedded into the curriculum and situated within the specialised spaces and resources of the faculty.

Requirements

Entry Requirements

104-112

UCAS tariff points

GCE A levels - grades BCC or equivalent

Pearson BTEC National Extended Diploma - grade DMM

Access to HE Diploma - Pass overall with a minimum 106 UCAS Tariff points

UAL Level 3 Extended Diploma - grade of Merit overall

OCR Cambridge Technical Extended Diploma - grade DMM

T level - We welcome applications from students undertaking T level qualifications. Eligible applicants will be asked to achieve a minimum overall grade of Merit as a condition of offer

IB Diploma - Pass overall with a minimum overall score of 26 or minimum 104 UCAS Tariff points from three Higher Level subjects

Other Level 3 qualifications equivalent to GCE A level are also considered.

A maximum of three A level-equivalent qualifications will be accepted towards meeting the UCAS tariff requirement.

AS levels, or qualifications equivalent to AS level, are not accepted. The Extended Project qualification (EPQ) may be accepted towards entry, in conjunction with two A-level equivalent qualifications.

Please contact the University directly if you are unsure whether you meet the minimum entry requirements for the course.

We will ask for a portfolio of your work as part of your application.

International Baccalaureate points

IB Diploma with minimum 26 points overall or 104 UCAS Tariff points from three Higher Level subjects. If you plan to meet the Level 2 course requirements through your IB Diploma you will need to achieve Higher Level 4 or Standard Level 5 in English

IELTS score required for international students

6.0 overall with no individual element below 5.5

There’s further information for international students on our international website if you’re applying with non-UK qualifications.

Further information

Please see our digital portfolio requirements page for guidance on preparing and submitting your portfolio.

English Program Requirements

6.0 overall with no individual element below 5.5

Career

Career prospects

Graduates of this course will develop skills and experiences to work within a whole range of exciting creative areas within fashion and in the design industry. They may go on to be freelance photographers/stylists or work within established areas of the industry such as publishing houses. Roles such as art directors, designers, digital publishers, writers, fashion filmmakers/artists, fashion assistants, self-published fashion authors, visionaries, stylists, fashion curators, fashion brand designers, fashion creatives, fashion PR, model bookers, event producers, trend observers/commentators.

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