Graduate Certificate in Business (Integrated Marketing Communication)

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Graduate Certificate in Business (Integrated Marketing Communication)

Queensland University of Technology

Australia, Brisbane

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Home/Australia/Brisbane /Queensland University of Technology/Graduate Certificate in Business (Integrated Marketing Communication)

Queensland University of Technology

Australia , Brisbane

Key Facts

Program Level

Graduate Certificate

Study Type

Full Time

Delivery

On Campus

Course Code

031769E

Campuses

Online

Program Language

English

Start & Deadlines

Next Intake Deadlines28-Sep-2026

Apply to this program

Go to the official application for the university

Duration 6 month(s)

Tuition Fee

AUD 413 / credit

Next Intake 28-Sep-2026

Graduate Certificate in Business (Integrated Marketing Communication)

About

Program overview

Become a strategic storyteller and learn how to employ effective communication strategies and tactics across all marketing channels.
Study advertising, consumer behaviour, marketing, public relations and survey research.
Develop digital competencies and in-demand transferable skills in data analysis, content creation, social media management, impactful communication and project management.
Be taught by award-winning academics and industry leaders who bring valuable real-world experience to the classroom.
Extend your studies by continuing into a Master of Business once you’ve completed your graduate certificate.
Study online or on campus for six months full-time.

Do you have a passion for crafting compelling brand stories? Integrated marketing communication (IMC) lets you seamlessly share your message cohesively across all marketing channels.

If you're interested in advertising, promotions, or communications and want to delve into the world of IMC without taking the full masters plunge, QUT's Graduate Certificate in Business (IMC) is the perfect stepping stone for you.

Requirements

Entry Requirements

Minimum academic requirements

Entry requirements

You must have a completed recognised bachelor degree (or higher qualification) in any discipline.

Minimum English language requirements

We accept English language proficiency scores from the following tests undertaken in a secure test centre. Tests must be taken no more than 2 years prior to the QUT course commencement.

English Test	Overall	Listening	Reading	Writing	Speaking
IELTS Academic / One Skill Retake	6.5	6	6	6	6
Cambridge English Score You must share your results with QUT through the Candidate Results Online website.	176	169	169	169	169
PTE Academic	58	50	50	50	50
TOEFL iBT	79	16	16	21	18

Don't have the English language score you need? We can help!

We offer English language programs to improve your English and help you gain entry to this course.

When you apply for this course, we will recommend which English course you should enrol in.

Career

Careers and outcomes

If you're looking to pivot your career and gain specialised knowledge in integrated marketing communication, QUT's Graduate Certificate in Business (IMC) is a great option. Upon graduation, you'll possess the essential skills and knowledge to make strategic decisions in planning, researching, and crafting IMC campaigns and programs that address genuine business needs.

This Graduate Certificate in Business (IMC) opens doors to diverse career opportunities across a variety of industries.