Master of Business (Integrated Marketing Communication)

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Master of Business (Integrated Marketing Communication)

Queensland University of Technology

Australia, Brisbane

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213

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Home/Australia/Brisbane /Queensland University of Technology/Master of Business (Integrated Marketing Communication)

Queensland University of Technology

Australia , Brisbane

Key Facts

Program Level

Master by Course Work

Study Type

Full Time

Delivery

On Campus

Course Code

085448J

Campuses

Online

Program Language

English

Start & Deadlines

Next Intake Deadlines28-Sep-2026

Apply to this program

Go to the official application for the university

Duration 2 year(s)

Tuition Fee

AUD 39,700 / per year

Next Intake 28-Sep-2026

Master of Business (Integrated Marketing Communication)

About

Program overview

Transform into a strategic storyteller who skilfully leads communication and tactics across all marketing channels.
Study advertising, consumer behaviour, marketing, public relations and survey research.
Master the art of crafting on-brand, strategically sound, and engaging high-quality content.
Develop digital competencies and in-demand transferable skills in data analysis, content creation, social media management, impactful communication and project management.
Be taught by award-winning academics and industry leaders who bring valuable real-world experience to the classroom.
Complete this 2-year program in 1.5 years if you have a bachelor degree in business or a related field. See entry requirements for details.

Imagine creating a campaign where a captivating TV ad grabs attention, influencers and content creators share exclusive content on their social media accounts, and news outlets join the chorus with exclusive features. In the world of integrated marketing communication (IMC), you're the mastermind behind the scenes, coordinating different channels to build a strong brand identity that connects with your target audience.

At QUT, we are known for thinking outside of the box, pushing boundaries, and not accepting the ordinary, and this program is no different. Our award-winning academics and industry leaders, who bring valuable real-world experience to the classroom, will push you to think differently and challenge the status quo.

Requirements

Entry Requirements

Minimum academic requirements

Academic entry requirements

As part of QUT's application for admission process, you will be automatically assessed for the 1.5 year program. If you wish to be considered for the 2 year program only, please indicate this on your application form.

Master of Business - 1.5 year program

A completed recognised bachelor degree in business or related field with a minimum grade point average (GPA) of 4.00 (on QUT's 7 point scale).
A completed recognised bachelor degree in marketing, advertising, mass communication, public relations or journalism with a minimum grade point average (GPA) of 4.0 (on QUT's 7 point scale).

Master of Business - 2 year program

A completed recognised bachelor degree in any discipline with a minimum grade point average (GPA) of 4.00 (on QUT's 7 point scale).

Pathway

Graduate Certificate in Business and Communication: Applicants with an overall IELTS score of 6 (Reading and Writing no less than 5.5 and no other sub-score below 5) (or accepted equivalent) may be considered for the Graduate Certificate / Masters pathway.

Minimum English language requirements

We accept English language proficiency scores from the following tests undertaken in a secure test centre. Tests must be taken no more than 2 years prior to the QUT course commencement.

English Test	Overall	Listening	Reading	Writing	Speaking
IELTS Academic / One Skill Retake	6.5	6	6	6	6
Cambridge English Score You must share your results with QUT through the Candidate Results Online website.	176	169	169	169	169
PTE Academic	58	50	50	50	50
TOEFL iBT	79	16	16	21	18

Don't have the English language score you need? We can help!

We offer English language programs to improve your English and help you gain entry to this course.

When you apply for this course, we will recommend which English course you should enrol in.

Career

Careers and outcomes

QUT's Master of Business (IMC) opens the doors to diverse career opportunities across a variety of industries. With this degree, you'll have the knowledge and skills required to succeed in your preferred field, be it advertising, marketing, communications, public relations, government relations, or any other field. Take control of your future and become a leader in your industry, not just a participant in the conversation.