Luxury Brand Management (MA)

Develop the skills needed for success in one of the fastest-growing areas of global business. This Luxury Brand Management MA will offer you a high level of industry exposure, creating a range of career opportunities.

You'll have exceptional learning experiences, visit luxury brands, have the invaluable chance to work on an industry consultancy project, and benefit from regular talks from top companies.

This Luxury Brand Management master’s is one of just a few courses of its kind in the UK. You'll look at a variety of premium industries including; fashion, perfume, hotels, yachts, automobiles, fine wines and spirits, and exclusive clubs.

Our MA Luxury Brand Management degree covers brand design and management, whilst exploring current industry issues and debates. You’ll take part in a variety of study trips, including to London and Paris, working on luxury projects, visiting luxury businesses and meeting industry professionals.

You'll also learn:

• luxury consumer profiles and website design
• evolution of the luxury market and globalisation of luxury brands
• consultancy and project management
• social media influence
• cobranding, brand extensions, and brand heritage

We also collaborate with a London-based luxury brand agency to offer a limited number of internships. Additional industry input will allow you to develop your networks.

Previous input has been provided by:

• Aston Martin
• Bremont
• Maserati
• George Bayntun
• The Ritz
• Royal Southampton Yacht Club
• The Savoy
• Wright & Teague

Course lead

Debbie Pinder has held senior global marketing positions for international luxury brands, such as De Beers, Jo Malone, Coty, Clarins, L’Oreal. Debbie continues to advise luxury brands on global strategy as a consultant. Her current research focuses on the new affluent luxury consumer, luxury wellbeing and luxury in the airport. Her inspiring teaching was recently recognised with a University Vice-Chancellors’ award.

Our academics are also members of the prestigious Winchester Luxury Research Group, a hub for world-leading research into a range of luxury-related areas.

You’ll need a 2:1 degree in a relevant subject such as:

• advertising
• animation
• architecture
• art
• business
• commerce
• design
• engineering
• finance
• history
• history of art
• HR
• international economy and trade
• journalism
• management
• marketing
• politics
• psychology
• public relations (PR)
• sociology
• trade
• visual communication design

Find the equivalent international qualifications for your country.

Subject areas that are not suitable are:

• broadcasting and hosting
• business English
• Chinese language and literature
• computer science
• digital media
• drama
• finance management
• mathematics
• music
• performance art
• sciences
• statistics
• theatre
  

Careers