Marketing and Brand Management

Nottingham Trent University

United Kingdom, Nottingham

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Home/United Kingdom/Nottingham /Nottingham Trent University/Marketing and Brand Management

Nottingham Trent University

United Kingdom , Nottingham

Key Facts

Program Level

Master by Course Work

Study Type

Full Time

Delivery

On Campus

Campuses

City Campus

Program Language

English

Start & Deadlines

Next Intake DeadlinesSeptember-2023

Apply to this program

Go to the official application for the university

Duration 2 year(s)

Tuition Fee

GBP 20,950 / year

Next Intake September-2023

Marketing and Brand Management

About

The fragmentation of media and complex and competitive nature of business highlights how important a strong brand is to an organisation. Understanding the brand development process, brand strategies and metrics is imperative to marketing professionals. Created in close consultation with senior marketing professionals and the Chartered Institute of Marketing (CIM), our MSc Marketing and Brand Management degree will give you an exciting and stimulating opportunity to reflect on how organisations can rise to the increasing challenges of marketing and branding in today's world.

Through contemporary case studies and applied projects, you will be introduced to the principles of marketing and consumer behaviour and develop a comprehensive knowledge of brand and design management in global settings. In your third semester, you will choose an experiential project. With the opportunity to use your skills in a real-world setting, you can choose from completing a consultancy experience project, an in-company experience project, or a business research project.

Designed for aspiring brand specialists

This course is aimed at students from a range of backgrounds who don't necessarily have a background in marketing. Whether you want to work for a major international brand or an innovative creative agency, our MSc Marketing and Brand Management degree will ensure you learn the theory, tools and techniques needed to develop into an effective brand marketing professional ready to operate at strategic and tactical levels in industry.

What you'll gain from this degree?

a Graduate Gateway accreditation from the CIM which means you will have the option to gain two professional qualifications - the Level 4 Certificate in Professional Marketing and the Level 6 Diploma in Professional Marketing.
the opportunity to attend different advanced workshops with our industry partners and expert practitioners, where you will sharpen your practical skills.
knowledge and understanding on how organisations can develop appropriate corporate branding strategies and enhance their corporate reputation.
knowledge of how to critically evaluate market data, trends and brand metrics to make effective decisions in different market contexts.
knowledge and understanding on the implications of developing marketing and brand strategies for both the customer and the organisation.

Choosing the right postgraduate Marketing course can seem like a difficult task. Our useful course comparison will help you compare the modules available across our postgraduate Marketing portfolio.

Nottingham Business School have both EQUIS and AACSB accreditation.

You will have the option to gain two professional qualifications - the Level 4 Certificate in Professional Marketing and the Level 6 Diploma in Professional Marketing.
93% of students studying a postgraduate marketing course would recommend studying at Nottingham Trent University to others (Postgraduate Taught Experience Survey, 2021).
You will be allocated an Academic Mentor at the beginning of the academic year and you will meet with them regularly throughout the year. Academic Mentors help you make the most of your time at NBS.
NTU is ranked in the Top 20 for Marketing in The Complete University Guide 2021.

At NBS you can create a personalised learning experience, giving you a unique Masters degree that equips you with the skills you'll need, for the career you want. Each of the modules will be delivered over a four week period, with teaching delivered in three weeks and the fourth week left clear for assessment work. This enables you to focus on one subject at a time, whilst allowing time for preparation and assessment work. Take a look at our current term dates to give you an idea of the module structures.

Residential trip

At the beginning of your course you will attend a residential trip with your new course mates and course team. This is a perfect introduction to your course and a great opportunity to get to know who you will be spending the next year studying with. The trip involves interactive ice-breaker sessions and team building activities.

Modules
Placement Opportunities
Professional Qualification

Semester One

Principles of Marketing (20 credits)

This module will help articulate a critical understanding of the contemporary issues, theories and conceptual frameworks used to explain and guide conventional marketing activities in organisations nationally and internationally. You will be provided with a fundamental understanding of the basic tools and concepts of marketing. More specifically, you will be introduced to the core marketing functions and develop an understanding of the key concepts, frameworks and models encountered in marketing, with a focus on brand management and marketing.

Understanding The Customer Experience (20 credits)

This module will introduce you to the field of consumer behaviour throughout all stages of consumption, in the context of a range of micro- and macro-environmental issues. You will explore the social and group influences that impact consumer purchase decisions and the importance of customer satisfaction, brand loyalty and value to organisational performance. You will develop a critical understanding of customer behaviour models applied to contemporary consumer practices, a comprehensive appreciation of the customer journey, focused on brand, product, promotion and digital, and how organisations use this insight to inform decision making in marketing and brand strategy development.

Strategic Global Marketing (20 credits)

On this module you will cover the key concepts, frameworks and models encountered in the strategic marketing process. You will develop an understanding of the foundations of strategy and strategic marketing, how traditional and contemporary marketing planning tools and approaches are applied in a variety of business contexts, and the impact the future global environment will have on planning. On completion of the module you will be able to confidently analyse the strategic position of an organisation by applying relevant theories, and demonstrate how to apply general strategic marketing in different organisational contexts.

Semester Two

Your modules in Semester Two will benefit from expert external practitioners and industry partners through workshops and guest lectures.

Brand Management (20 credits)

This module introduces the theories relating to brand concepts and the strategic challenges faced by organisations and brand managers. You will develop a broad understanding of the theories and concepts used to create and manage products and corporate brands, focusing on brand identity, brand image and brand equity in different organisational contexts. From managing luxury brands to mass market, you will examine the role of brand in the development of strategic objectives and how organisations use its presence to communicate with stakeholders in a variety of contexts.

Brand Development (20 credits)

This module provides you with the key knowledge, practice and skill areas of design management, focused on the strategy, process and implementation plans involved in successfully executive a brand strategy. You will develop a comprehensive understanding of the concepts of design related to marketing and brand management, develop practical skills in design communication and improve your research skills. You will explore important skills needed for design management, including developing a brand's personality and positioning, analysing design and brand relationships and writing creative briefs.

Contemporary Perspectives in Customer Engagement (20 credits)

During this module, you will examine the core theories relating to customer engagement and apply these in a range of differing marketing contexts. You will be able to demonstrate knowledge and understanding of traditional and contemporary debates related to the philosophy and practice of marketing.

Semester Three

In your final semester you will take on a experiential project, giving you a fantastic opportunity to use the theories and knowledge you've gained to produce a challenging, meaningful piece of work. Projects include:

Consultancy Experience Project (40 credits)

Working as part of a team, you will undertake focused research, developing your professional skills, applying theory and skills you have learnt during your course to manage a complex project and deliver results in a real business situation. You will learn and apply valuable project management tools and concepts whilst exploring the requirements of an effective consultancy team and assessment expectations.
At the end of the project, you will present your findings to the client and will be required to reflect on your personal development. This is undertaken in the form of secondary research around a focused topic.

In-Company Experience Project (40 credits)

This module is designed to give you the opportunity to apply theory from the course to an substantial, live project undertaken on an in-company experience project of seven weeks or more. Usually in an organisation identified by NBS or partner institution, the project and associated brief will be relevant to this course and will support your learning and development.

The project will involve focused research, developing a range of professional skills relating to working with others, managing a complex project and delivering results in a real business situation. You will also learn project management tools and concepts. At the end of the project individual assessments will require you to reflect on their personal development.

Business Research Project (40 credits)

This project is a more traditional piece of independent research, creating an academic research paper, presentation and methodological reflection. Because we believe experiential learning is so important, this project is only available to students with significant prior work experience or a desire to progress to a PhD.

For more information about semester three options please visit our Experiential Projects page.

Ongoing Learning

Throughout the year you will also study the following modules which will help you understand how to manage your own continuous personal and professional development (PPD).

Professional Practice (10 credits)

The purpose of the module is to increase understanding of how to manage your own continuous personal and professional development in order to enable sustained career success and to enhance your business acumen. Personal and professional development in this context involves providing you with academic tools and experiential opportunities to expand your horizons and challenge your actions, attitudes and behaviours.

Customer Insight through Marketing Research (10 credits)

The aim of this module is to develop your skills as an effective decision maker - organisations require insight to make effective decisions and effective marketing research has been an integral part of how decision makers in organisations understand consumers and market dynamics; and as an effective academic - philosophical debates and methodological issues will be explored as a foundation to understanding marketing research.

Placement Diploma in Industrial Experience (2 year course only)

This module aims to develop your understanding of the business and commercial environment. You will apply relevant prior knowledge and skills in the business environment increasing your commercial awareness. On completion of the module, you will have developed a range of skills and have a practical insight into the world of work and possible career opportunities.

Please note that placements are not available for students starting in January.

If you start your Masters in September you can apply for the two-year option where you can add a yearâ€™s work placement onto your course. Itâ€™s a great way to put your learning into practice and gain valuable real-world experience to help boost your career prospects once graduating.

Your placement year will last up to 48 weeks (minimum 36 weeks). If you are unable to take a full year's placement, but have completed the minimum 36 weeks you can qualify for a Placement Diploma in Industrial Experience. If you undertake a placement, you must take up the Business Research Project in Semester Three.

Please note that placements are not guaranteed and you will need to work hard in securing one during your first semester. We have a dedicated Employability team who are here to help and support you during the placement process with CV writing, creating a LinkedIn page, interview tips, where to search for a placement etc. You can visit the Employability teamâ€™s page for further information.

Placements are only available for those beginning the course in September, not for those starting in January.

Chartered Institute of Marketing (CIM)

The suite of MScs in Marketing has been mapped to the CIM curriculum which is a reflection of course currency and relevance to the marketing profession. The fact that the fundamentals of marketing are reinforced in the course means that you will also be awarded a Level 4 Certificate in Professional Marketing from the Chartered Institute of Marketing (CIM) following the successful completion of an assessment. Following the course, you will also have exemptions from the Level 6 Diploma in Professional Marketing, typically completed during your first substantive marketing role. The CIM is an industry-recognised, professional body that employers know about. Holding either or both qualifications will allow graduates of the MSc Marketing to stand out in a competitive job market.

So, you wonâ€™t just be studying for an MSc Marketing but a CIM Certificate in Professional Marketing as well. As a dual award, the MSc Marketing represents excellent added value.

As a student on this course you will also be able to access free membership to the CIM. Membership gives you access to a range of benefits including CPD opportunities, webinars, networking events and online journals to name a few.

Google

Youâ€™ll also be given the opportunity to attend the Google workshops which will be run by Google Partners to gain a professional accreditation that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of AdWords.

Requirements

Entry Requirements

Your qualification	You could study
Bachelors degree (four years) from a recognised university in Jordan 2.2 grade (Average of "Good" or GPA 2.5/4 or 3.1/5 or 65%)	Postgraduate (Masters) courses Students who do not meet this grade can be considered for Pre-Masters courses at NTIC
Masters degree (one - three years) from a recognised university in Jordan	Postgraduate research

Your qualification

You could study

Bachelors degree (four years) from a recognised university in Jordan

2.2 grade (Average of "Good" or GPA 2.5/4 or 3.1/5 or 65%)

Postgraduate (Masters) courses

Students who do not meet this grade can be considered for Pre-Masters courses at NTIC

Masters degree (one - three years) from a recognised university in Jordan

Postgraduate research

Career

At Nottingham Business School, we're focused on your employability from the start of your postgraduate degree. We provide you with a learning experience that integrates theory and practice.

Matching your ambition

Our course is designed to produce graduates with focused knowledge on brand identity and the brand development process. This is crucial knowledge to have to succeed as a brand specialist, in roles such as Brand Manager, Brand Strategist or Brand Executive.

Brand Managers are responsible for the overall image of a product, organisation or person. They are leaders in brand planning, strategy and articulating brand vision and value, and using market research and insights to inform progress.

Graduates from our postgraduate marketing courses have gone onto roles within the public, private and third sector, undertaking positions such as:

Marketing and Business Development Manager
Marketing Manager
Brand Manager
Account Executive
Product Manager

Employability Team

We have a dedicated Employability Team who not only help you during your time with us but also following graduation, they'll continue to support you by providing a number of services that will help kick-start your career.

Our Employability Team offer a wide range of support from one-to-one appointments with our specially trained consultants, to arranging recruitment fairs and skill building workshops.

Services they provide include:

Finding placements, internships and part-time work
Helping you to pursue self-employment
Advice on taking gap years and time out
Information and help on getting into volunteering
Providing advice on further study.

As a student you will have access to our virtual learning environment, where you will be able to get in touch with our Employability team for CV support, application, interview and job hunting advice, career ideas and employer videos.

You can visit the Employability Team on your local campus every day during term time. They are also open outside of term time too, except on University closure days. So drop in, say hello, and get help with quick enquiries or book an appointment with a careers consultant from your school.

Re:search Re:imagined

To us, research is about more than writing papers and proposing new ideas. By daring to think differently, we're disrupting the research landscape and finding the answers to the questions that really matter. From ethics, innovation and entrepreneurship to behavioural science, we're inspiring the brightest minds to rise up and find solutions to some of the most significant global challenges facing society.

Find out more: ntu.ac.uk/research

Fee Information

Tuition Fee

GBP 20,950 / year

How to Apply

Step 1: Register as a new applicant and create an account

To get started, head to our Applicant Portal. Register yourself as a new applicant and create your user name and password . You don’t have to complete your application all at once – so keep your login details safe and log back in whenever you want.

Step 2: Fill out and submit your application

Work your way through the application making sure you:

include as much relevant information as possible
upload evidence of the results you have achieved
write a comprehensive personal statement that highlights your skills and explains your motivation for applying for the course in question
stick to the 4,000 word character limit – you can upload additional documents if you have more you need to say
if required, provide the reference(s) with your application.

When you submit your application, you'll receive an acknowledgement of receipt from us.

Reference guidelines

You can submit your reference through the Applicant Portal, but make sure your referee:

types your reference on letter-headed paper
dates and signs the reference
clearly states their position and relationship to you.

Alternatively, your referee can email your reference to us at [email protected] – but it must come from their official email address. This means that it must be sent from a school, college, university or work email address.

It's your responsibility to request a reference from your referee and ensure that they, or you, submit it to us. We don't request references from referees on your behalf.

Step 3: Track the progress of your application

As long as you’ve provided all the information we need, we’ll try and make a decision on your application within five to ten working days. However, this can take longer and you should allow at least three weeks for a decision .

We’ll be updating you throughout this process though so make sure you add @ntu.ac.uk to your safe senders list and keep an eye on your emails. You can also track the progress of your application through the Applicant Portal.

Some courses will require that you attend an interview, or you may have to submit a portfolio of work. We'll contact you and give you plenty of warning if you need to do either of these things.

Step 4: Check your offer

If your offer is accepted, congratulations! You'll have received either a conditional offer or an unconditional offer from us. It's important that you check this carefully.

Conditional offer: This means you must fulfil certain criteria – such as achieving the required grades – before you can be accepted on to the course.
Unconditional offer: You have met all the entry criteria and can take your place on the course as long as you accept your offer within four weeks .

If you've applied for more than one course you'll receive a separate decision for each course.

Step 5: Accept your offer within four weeks

We look forward to welcoming you – but remember that accepting your offer does not commit you to joining the course. Instead you'll have reserved your place as long as you meet any conditions – however we hope you do decide to join us.

Remember that competition for places is high, and if you don’t accept your offer within four weeks it may lapse. After eight weeks it will be automatically withdrawn.

Step 6: Meet the conditions of your offer (if you have any)

Upload all the documents required to meet the conditions of your offer using the My Documents section of the Applicant Portal. Make sure you keep your original copies too as we may need to see these to fully complete your enrolment and welcome you to the University.