Marketing and Brand Management

Our MSc Marketing and Brand Management course includes an overview of brand values and a wide range of related communication channels. 

You will develop a strong foundation in marketing theory and practice. Combined with a specialist perspective on brand management, including brand values and a range of related communication channels. 

With practical case studies and live scenarios, you will apply brand management theory to analyse and critique what makes a successful brand. You will develop your knowledge of marketing and brand management theory. And how it is applied in practice.

The course provides you with a focus on planning and applying brand management strategies. And prepares you to work for:

• a branding or marketing agency
• a marketing, branding or communications department within an organisation. 

There is a work placement option for those who start the course in September. This consists of a year's paid supervised work experience in a marketing role. This will prepare you for your future career. View our work placement FAQs here.

• Bachelor degree.
• Please check the individual course page for the bachelor degree requirement and use the equivalency table at the link below to work out your specific requirement.

This course will prepare you to work for a branding or marketing agency or for a marketing, branding or communications department within an organisation. Graduates of this course will be well prepared for future roles as:

• brand managers
• brand strategists
• brand coordinators
• account managers
• corporate communications executives.

In addition, graduates from our portfolio of courses are employed in marketing roles throughout the world; these include jobs in media, digital, brand and communications agencies, as well as in-house marketing management positions in areas as diverse as fast moving consumer goods, retail, luxury retail and hospitality, travel, publishing and manufacturing.

Employers include:

• Johnson & Johnson
• Hitachi
• DK
• Avis
• PWC.

Our graduates positions in marketing are:

• marketing managers
• marketing planners
• brand managers
• corporate communication managers
• social media community managers.

In addition, some of our students go on to start their own companies.

We have strong relationships with companies in a range of industries that inform the programme design and delivery, and provide opportunities for placements and employment. Our Careers Service helps students gain the 'competitive edge' when applying for jobs by offering help with CVs, and mock assessment centres and interviews.