Marketing

Marketing teaches you how to create and implement advertising and promotional strategies in order to sell products and services. Effective Marketing strategies address the right people and turn them into loyal customers who will return for future services and who will recommend your services. Since word of mouth can be one of the best marketing tools, Marketing offers solutions to implement successful marketing campaigns and create a positive brand image for the organisation you represent.

Marketing blends theories of Finance, Business Management, Marketing Research and Consumer Behaviour. During Marketing courses, you will learn how to promote products or services in a way that leads to increased sale revenues.

Marketing students will develop technical and analytical skills, but they will also learn how to be great storytellers. You will discover how to create advertising campaigns, focusing on the four golden concepts of marketing: product, price, place, and promotion.

Marketing is also a great discipline if you want to learn how to identify your target audience or target market. Keep in mind that creating a great strategy isn't enough, you'll also need to know how to share it efficiently in order to reach the target audience. After running your marketing campaigns, it will also be your job to gather the resulting data and analyse the results of the campaign in order to improve and learn from it.

Students who graduate with degrees in Marketing enjoy successful careers as: market researchers, advertising account executives, media planners, public relations officers, social media managers and many others.

Students with a high school diploma or its equivalent from outside Jordan can enroll in higher education institutions directly through websites of public and private universities or intermediate community colleges based on their averages. Universities implement the credit hours system, which allows students to choose courses according to their study plan.

Students wishing to enroll in a master's program must hold a bachelor's degree. Furthermore, students who wish to enroll in doctoral programs must hold a master's degree.

In addition, students wishing to enroll in postgraduate programs are required to provide a certificate confirming their English proficiency level in a TOEFL or IELTS exam. They could also demonstrate a certain proficiency level in French or German. Lastly, they could take an English language exam held by the higher education institution they apply in.

In the event that the student fails to prove the required level of English, German or French, or fails the English equivalency exam, they may study a qualifying program in English at the university where they undertake additional six credit hours; he/she must score a minimum grade that varies according to their specialization.

Students can apply for admission to a higher education institution in Jordan through the following:

1. Applying directly to the institution of higher education of their choice. Many higher education institutions in Jordan have online application services or through university service offices; while some institutions accept applications through mail. Each higher education institution determines its own enrollment requirements. Therefore, a prospective student should communicate with the institution they wish to apply to in order to know the specific admission requirements and procedures.
2. Applying directly through the free on-line application
3. Communicate with the Directorate of International Student Affairs at the Ministry of Higher Education and Scientific Research and apply to any higher education institution