Marketing

Think about the brands that you know and love. The businesses that we instantly associate with certain products and services – or even words, colours and sounds. More often than not, these positive associations are the direct result of creative and considered marketing.

But with so many businesses trying to connect with customers in increasingly-crowded channels, how can marketers think bigger – and stand out from the crowd?

The Bachelor of Marketing is your invitation to start thinking of ways to make this kind of impact.

YOUR BUSINESS CAREER BEGINS HERE

Develop the technical, practical and analytical skills essential for businesses to respond to the shifting marketing landscape. This includes learning what makes a brilliant marketing strategy, the ways brands build value, the ins and outs of customer profiling and behaviours and the development of compelling campaigns.

Gain an up-to-date and in-depth perspective on the dynamic world of contemporary marketing. From considering how digital channels have disrupted the way we reach customers, to the ways big data is telling us more about how we interact with businesses, you’ll have a greater sense for what it means to a marketing professional today. And be more than ready to navigate whichever changes happen next.

IMAGINE WHAT YOU COULD DO

By the time you’ve finished your course, you’ll have a stronger sense of both the strategic insights and creative thinking that are so vital to modern marketing. Whether you want to take your career into the more quantitative, analytical side of the field, or play a hands-on role in creating the next great marketing campaign, the Bachelor of Marketing brings all kinds of opportunities within reach.

Ready to help businesses build better brands through brilliant ideas?

At the time of enrolment in a course at Monash University, you must be at least 17 years of age.

View all minimum age requirements.

All Monash undergraduate courses require you to have successfully completed a minimum of an Australian Year 12 qualification (or equivalent) and achieve the required academic entry score. Most Monash faculties generally use your most recent studies for admission however other guidelines may apply where your prior qualification may be considered.