Marketing

University of Jordan

Jordan, Amman

University RankQS Ranking

503

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University of Jordan

Jordan , Amman

Key Facts

Program Level

Bachelor

Study Type

Full Time

Delivery

On Campus

Credit point

132 Points

Campuses

Main Site

Program Language

English

Start & Deadlines

Next Intake DeadlinesJuly-2024

Go to the official application for the university

Duration 4 year(s)

Tuition Fee

JOD 150 / year

Next Intake July-2024

Marketing

About

Bachelor of Marketing / Program Overview

Background to the program and subject area:

This degree course provides students with a comprehensiveÂ understanding of the core concepts, practices and techniques of marketing. The programme is suitable for students who want to pursue a career within the marketing function of an organization. Our degrees have aÂ . This provides the core elements you need (in compulsory modules), but with the flexibility to tailor your course to your personal interests and career aspirations (through optional and discovery modules).

The department is looking forward to achieving excellence through the provision of carefully selected programs, which aims at creating marketing leaders with high skills and capabilities.

The department seeks to educate and teach students to work in various marketing functions by creating an intellectual environment that enables students to acquire knowledge and skills necessary to the practice of marketing professional and ethical manner to achieve success in the changing marketing environment.

Marketers have a very enjoyable career, specializing in the marketing department gives you the opportunity to join the most popular majors at the University of Jordan and the rest of other universities. The reason for this popularity is the large number of job opportunities in the future. It is estimated that 30% of the jobs available in the market require expertise in marketing and its functions. A marketing career will provide a person with a range of activities, skills, responsibilities and enormous opportunities to deal with people in a professional manner. It's often considered that a strong marketing department is essential for the company to become one of the best in the business. Studying in the marketing department will provide students with a strong academic background that is essential for a variety of career options in the field of marketing and general management. In addition, marketing personnel are the cornerstone for the development of the company and are very important for executives. Graduates of the Marketing department have many interesting career paths.

Bachelor of Marketing / Program Intended Learning Outcomes

At the successful completion of the Bachelor Program in Marketing the student should be able to:

1. Examine current concepts of the Marketing role in business organizations and society, and explain the marketing principles in relation to the product, price,promotion and distribution functions.

2. Describe the theories and concepts in the field of digital Marketing.

3. Identify ethical issues in marketing context and critically discuss ethical reasoning to Marketing and business circumstances.

4. Utilize applicable central models and theories that relate to consumer behavior and marketing in the online and offline to research and analyze contemporary issues in Marketing.

5. Utilize critical thinking and problem solving to analyze business environment and develop marketing strategies based on product, price, place and promotion objectives in different Market segments.

6. Apply the marketing research process to collect, process, and analyze a range of data in order to provide solutions to marketing problems, and prepare oral presentation to professional standards.

7. Appreciate the global nature of marketing and appropriate measures to operate effectively in international settings.

8. Work efficiently within teams -to accomplish marketing projects.

Requirements

Entry Requirements

Students with a high school diploma or its equivalent from outside Jordan can enroll in higher education institutions directly through websites of public and private universities or intermediate community colleges based on their averages. Universities implement the credit hours system, which allows students to choose courses according to their study plan.

Students wishing to enroll in a master's program must hold a bachelor's degree. Furthermore, students who wish to enroll in doctoral programs must hold a master's degree.

In addition, students wishing to enroll in postgraduate programs are required to provide a certificate confirming their English proficiency level in a TOEFL or IELTS exam. They could also demonstrate a certain proficiency level in French or German. Lastly, they could take an English language exam held by the higher education institution they apply in.

In the event that the student fails to prove the required level of English, German or French, or fails the English equivalency exam, they may study a qualifying program in English at the university where they undertake additional six credit hours; he/she must score a minimum grade that varies according to their specialization.

Career

Bachelor of Marketing / Employability

Potential Careers

Marketing is a very enjoyable career, and the specialization of the student in the marketing department will give him the opportunity to join the most popular disciplines at the University of Jordan and in other universities. The reason for this popularity is the multitude of opportunities to get a job in the future. The marketing profession provides the person with a range of activities, responsibilities and tremendous opportunities to deal with people in a professional way. Marketing is often considered one of the best training grounds to become a company of the best companies. Specialization in Marketing the student provides a strong academic background for a variety of career choices in marketing, public administration and marketing staff. They are the cornerstones of the company's development and are of great importance to executives. Marketing graduates have many of the following fun jobs:

Â Retail Manager.

Strategic Marketer.

Marketing Researcher.

Brand Manager.

Customer Service Consultant.

Specialist for social media.

Pr manager

Marketing manager

Fee Information

Tuition Fee

JOD 150 / year

How to Apply

Students can apply for admission to a higher education institution in Jordan through the following:

Applying directly to the institution of higher education of their choice. Many higher education institutions in Jordan have online application services or through university service offices; while some institutions accept applications through mail. Each higher education institution determines its own enrollment requirements. Therefore, a prospective student should communicate with the institution they wish to apply to in order to know the specific admission requirements and procedures.
You can apply by sending all the required documents at: [email protected]
Communicate with the Directorate of International Student Affairs at the Ministry of Higher Education and Scientific Research and apply to any higher education institution