Marketing

This programme, open to business graduates, has been designed to enable students to develop advanced knowledge and understanding of the contemporary strategic challenges facing marketers and provide professional marketing experience. It is the first University in Ireland to offer an MSc in Strategic Marketing & Practice with both consultancy work and work placement options. The programme will develop students’ critical thinking, research, and communication skills and, uniquely, will feature consultancy projects and blended learning as a vehicle for learning and as a means of developing further personal skills for later marketing and consulting careers.

Special Features

Student Testimonials

When I reflect on the MSc Marketing program, I conclude that my experience not only shaped me professionally but also personally. The culture of the course fostered the sharing of ideas, critical discussions, and collaboration among students and faculty across a wide range of interests.

I believe it’s rare and challenging to find a group of people with entirely different methodological, cultural, and theoretical backgrounds to come together enthusiastically and work on projects, but the course made it seem effortless and engaging because the faculty always entertained new ideas. The workshops and guest lectures by professional marketers encouraged me to explore and experiment, which allowed me to find my niche of interest. What I loved about the program is that it set me up for a successful career, left me feeling motivated, and is helping me stay driven in achieving my goals at the workplace. - Moshmee Mahendra Mani

Coming from my undergraduate degree, I thought I knew a lot about marketing, but the MSc in Strategic Marketing & Practice exposed me to many concepts that I had never considered before. The programme perfectly blends theory with practice, and regular guest speakers made the link between what we learned in class and its application in the corporate world. The opportunity to pursue an area that interests you through industry placement/the research project is invaluable and one of the main reasons I chose the MSc. There is a real focus on both personal and professional development, preparing students for life after graduation. I also enjoyed the smaller class size where we could interact with lecturers, who were always very approachable outside of class too. Overall, I am glad I did this course and would recommend it to anyone looking to pursue a career in marketing. - Julie Allen

For full details of the non-EU application procedure visit our how to apply pages for international students.

• In UCC, we use the term programme and course interchangeably to describe what a person has registered to study in UCC and its constituent colleges, schools, and departments.
• Note that not all courses are open to international/non-EU applicants, please check the fact file above. For more information contact the International Office.

English Language Requirements

Applicants who are non-native speakers of the English language must meet the university-approved English language requirements. Visit our PG English Language Requirements page for more information.