Marketing Specialisation - Master of Business

Auckland University of Technology

New Zealand, Auckland

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412

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Home/New Zealand/Auckland /Auckland University of Technology/Marketing Specialisation - Master of Business

Auckland University of Technology

New Zealand , Auckland

Key Facts

Program Level

Master by Course Work

Study Type

Full Time

Delivery

On Campus

Course Code

AK1090

Campuses

City Campus

Program Language

English

Start & Deadlines

Next Intake Deadlines2-Mar-2026

Apply to this program

Go to the official application for the university

Duration 18 month(s)

Tuition Fee

NZD 57,587 / year

Next Intake 2-Mar-2026

Marketing Specialisation - Master of Business

About

Research an area of your interest and advance your knowledge of contemporary marketing issues with the Marketing specialisation in the Master of Business.

Research is fundamental to studying marketing at the postgraduate level. As a Master of Business in Marketing student you'll learn from research-active and widely published academic staff. Our staff are internationally recognised as experts in marketing, particularly in consumer behaviour, marketing strategy and social marketing issues, and bring their cutting-edge research into the classes they teach.

AUT's Marketing department also hosts regular research seminars and international visitors. Our close ties with industry mean that as a postgraduate marketing student, you can access industry data and are aware of the issues facing modern businesses.

Marketing department academic staff and their current research

Requirements

Entry Requirements

Minimum entry requirements

If you have New Zealand qualifications

Must have completed a bachelor’s degree (in any discipline) with a B- grade average or higher in courses at level 7 or equivalent

If you have qualifications from another country

See entry requirements for students from other countries. Select your country from the dropdown menu.

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Accepted qualification:
Bachelor's degree
Accepted undergraduate qualification duration:
Minimum 3 years
Accepted subject majors:
n/a

Minimum scores

Percentage:

minimum 65% (final year)

Degree classification:

n/a

Letter criteria:

B- (in final year)

GPA 10 point scale:

6.5 (in final year)

Accepted qualification:
1. Diploma IV-Sarjana sains terapan AND / OR
2. Sarjana (SI)
Accepted undergraduate qualification duration:
4 years
Accepted subject majors:
n/a

Minimum scores

Percentage:

65-69 (final year)

Degree classification:

n/a

Letter criteria:

B- (final year)

GPA 4 point scale:

2,70 (final year)

Accepted qualification:
Bachelor's degree
Accepted undergraduate qualification duration:
Minimum 3 years
Accepted subject majors:
n/a

Minimum scores

Percentage:

65 (final year)

Letter criteria:

B- (final year)

GPA 4 point scale:

2.6 (final year)

Accepted qualification:
1. Bachelor’s degree from prestigious university awarded up to 2022 AND / OR
2. Bachelor’s degree awarded from 2022 with an entry qual of Year 12 AND / OR
3. Bachelor’s degree from Section 1 institute as per NOOSR AND / OR
4. Doctor of Medicine/Juris Doctor/Bachelor of Laws AND / OR
5. Doctor of Dentistry/Optometry/Veterinary Medicine
Accepted undergraduate qualification duration:
4 years
Accepted subject majors:
n/a

Minimum scores

GPA 4 point scale:

2.6 (final year)

GPA 1 (Excellent)-5 point scale:

2 (final year)

Accepted qualification:
Bachelor's degree
Accepted undergraduate qualification duration:
Minimum 4 years
Accepted subject majors:
n/a

Minimum scores

Percentage:

77% (final year)

Letter criteria:

B- (final year)

GPA 4 point scale: