Master of Business Administration / Master of Marketing

Study a combined Masters program and become a Marketing Executive.

This combined masters program allows you to undertake studies in general business disciplines to complement your Master in Marketing qualification.

Develop your skills to plan and execute marketing strategies and tactics for not-for-profit, government, and private organisations. Our program is comprehensive, contemporary, and practical in developing your skills in modern marketing.

Choose our fully flexible online learning options to study at the time and pace that works for you. Or, make use of facilities like the Marketing Technology Lab through studying face-to-face at NuSpace in Newcastle CBD.

Combine this with a range of analytic, strategic, and leadership skills through concurrent study of the MBA. Study fundamental business areas such as accounting, finance, and operations, for a comprehensive understanding of business marketing strategy.

Accredited through the Australian Marketing Institute (AMI), our program fast-tracks graduates to becoming Certified Practising Marketers.

what you will study

The Master of Marketing focuses on developing your understanding of marketing principles, consumer decision making, and strategic tactics. Specialisation in particular aspects of marketing is also offered within:

• Marketing communications
• Brand management
• Services and relationship marketing
• Global marketing
• Digital marketing
• Marketing research.

Find out when applications close for available intakes

Review the information below and submit your application now.

This program is open to online international students. Applications to study online are now open. Review the information below and submit your application now.

Both students and education agents can submit applications online. This is our preferred way of application. You can save your application after you have started, and come back to it later.

To ensure a smooth application process, please complete the following steps before applying:

Note: Applicants must demonstrate that they meet the University of Newcastle’s English Language Proficiency requirements.

Applicants who do not speak English as a first language must demonstrate that they meet the University's English proficiency requirement. Further information regarding English language proficiency requirements can be found at the English Language Proficiency for Admission Policy.

In the application portal, you can enter the program you wish to study and upload relevant documents needed as part of your application. It is recommended you submit your application a minimum of 12 weeks before your intended semester of trimester start date.

Career opportunities in Marketing exist across all industries. Roles can span areas such as marketing strategy and planning, brand management, marketing communications, marketing research, social marketing, digital marketing and sustainability.

The skills and knowledge you will gain in this program underpin many senior roles including:

• Marketing Manager
• Strategic Planning Manager
• Business Management Consultant
• Marketing Communications Director
• Business Development Director.