Master of Business Administration / Master of Marketing

Study a combined Masters program and become a Marketing Executive.

This combined masters program allows you to undertake studies in general business disciplines to complement your Master in Marketing qualification.

Develop your skills to plan and execute marketing strategies and tactics for not-for-profit, government, and private organisations. Our program is comprehensive, contemporary, and practical in developing your skills in modern marketing.

Choose our fully flexible online learning options to study at the time and pace that works for you. Or, make use of facilities like the Marketing Technology Lab through studying face-to-face at NuSpace in Newcastle CBD.

Combine this with a range of analytic, strategic, and leadership skills through concurrent study of the MBA. Study fundamental business areas such as accounting, finance, and operations, for a comprehensive understanding of business marketing strategy.

Accredited through the Australian Marketing Institute (AMI), our program fast-tracks graduates to becoming Certified Practising Marketers.

what you will study

The Master of Marketing focuses on developing your understanding of marketing principles, consumer decision making, and strategic tactics. Specialisation in particular aspects of marketing is also offered within:

• Marketing communications
• Brand management
• Services and relationship marketing
• Global marketing
• Digital marketing
• Marketing research.

Entry into the Master of Business Administration/Master of Marketing will be available for applicants who have:

• Bachelor (Honours) Degree, or an equivalent or higher qualification; or
• Bachelor Degree, or an equivalent qualification, in a related field such as accounting, business, commerce, communication, economics, finance, human resource management, industrial relations, management, marketing; or
• Bachelor Degree, or an equivalent or higher qualification, not in a related field and 1 year relevant organisational experience; or
• At least 7 years' organisational experience, including 2 years in a management position; or
• Successful completion of 75% (30 units) of one of the following University of Newcastle programs:
  • Graduate Certificate in Business Administration
  • Graduate Certificate in Applied Finance
  • Graduate Certificate in Human Resource Management
  • Graduate Certificate in Marketing
  • Graduate Certificate in Professional Accounting

Relevant organisational experience should be documented in a detailed CV and a Statement of Service from your employer confirming your role, duties, and period of employment.

Overall minimum: 6.5

Sub test minimum: 6

Career opportunities in Marketing exist across all industries. Roles can span areas such as marketing strategy and planning, brand management, marketing communications, marketing research, social marketing, digital marketing and sustainability.

The skills and knowledge you will gain in this program underpin many senior roles including: