MBA- Digital Marketing

The most recent annual report of the Saudi Arabian Committee for Digital Transformation states that digitalization is the key enabler of creating a vibrant society and a thriving economy which is in line with the nation’s leaders’ goal to be at the forefront of the world. In cooperation with different digital transformation partners, Saudi government entities have driven more than 400 digitalization achievements that have a direct impact on Saudi society and economy in two ways: First, digitalization has changed how Saudi consumers procure product information, interact with other consumers, form their purchase decisions, and engage with brands. Second, digitalization has revolutionized the value chains of Saudi companies in particular in how they distribute and market their products and services. Against this background, a competitive MBA Digital Marketing program should account for these developments in several ways, by:

• Adopting a broad and contemporary understanding of the marketing concept
• Focusing on marketing disciplines which have gained in importance due to digitalization such as Multichannel Marketing Management, Marketing Intelligence and Analytics, and emerging industries (e.g., service industry)
• Integrating theoretical, conceptual, and analytical approaches following a “Tell-Show-Do” approach
• Students of the AU MBA Digital Marketing program will learn how to apply the extended marketing mix in this challenging and competitive environment.

1. The applicant must between the ages of 17 and 25 for bachelor’s degree, Diploma in Arabic Studies, or any other equivalent qualification. For a master’s degree their age should not exceed 30 and for a PhD they should not be older than 35.
2. Consent to study in the Kingdom must be given by the government of the applicant from those countries that stipulate the same for Saudi students.
3. The applicant should not have previously attained a scholarship to study in any educational institute in the Kingdom.
4. All certificates and identification papers must be attested by the authorities specified by the educational institute.
5. The applicant should not have been previously expelled from any educational institute in the Kingdom.
6. The applicant must pass a medical exam stipulated by Saudi law and the Ministry of Education.

A Service that provides a unified portal for submitting and processing scholarship applications offered by the ministry of education and its institutions to study in Saudi Saudi public university education institutions, with the aim of making the application process for scholarships for advanced students easier and more flexible.

• If you do not have an account in Study In Saudi portal, click on the New User icon Choose the type of ID required and complete the information
• Complete the required registration information
• Choose how to send the verification code
• Enter the verification code sent to the email
• A verification code will be sent to your registered email, After entering the verification code, you will receive an email to activate the user and set the password. Click on the set password link
• After logging in, click on My Services icon, then My profile to fill out the profile
• The information that was entered appears at the stage of creating the account, and the user must complete the other personal data, then click on Save and Continue
• The user fills in the contact information and then clicks Save

Note: You must enter your personal data correctly. If you do not have a Twitter or Facebook account, please write “None.

• After logging in, click on the Apply for Study Now icon to submit the application
• After clicking on the new application icon, you must agree to the terms and conditions for the scholarship application, select the scholarship type, then click on Save and Continue

Note: The internal scholarship is for international students residing in Saudi Arabia, and the external scholarship is for international students residing outside of Saudi Arabia.

• In the second step, you must enter the basic data for the application, then click Save and Continue
• In the third step, you must enter the qualification details, then click on Save and Continue
• In the fourth step, you must enter languages details, then click Save and Continue
• In the fifth step, you must enter universities details, then click Save and Continue
• In the sixth step, you must upload the required attachments, then click on Save and Continue
• In the final step, you must review all the application information and then click Submit

It will appear as a successfully submitted message after the request is sent.

In the My Requests tab, you will find your requests with the status.

The requests that were returned to you or were not completed will also appear in the My Pending Tasks tab, and you can delete them