Media Culture and Globalization

Overall, the master’s program understands Media Culture and Globalization as a research-oriented course of study with practical elements, which builds bridges to the changing conditions of media-related occupational fields and thus offers its graduates wide career opportunities. The portfolio of subject-specific as well as interdisciplinary key competences outlined above trains graduates of the program in scientifically grounded analysis as well as for a practice-oriented conceptual examination of the entire area of the ​​media-enabled production of meaning in contemporary media cultures.  Besides the planning of media cultural contents and their marketing, there is also a focus on several related occupational fields such as marketing, project management and cultural or public relations work – in which professional practice is increasingly characterized by mediatization – as well as communication and media studies research on current media cultures.

In particular, the master’s program Media Culture and Globalization embedded in the area of communication and media studies aims at providing students with a sound academic training for conceptual activities within the media industry.

Besides the planning of media cultural contents and their marketing, there is also a focus on several related occupational fields such as marketing, project management and cultural or public relations work – in which professional practice is increasingly characterized by mediatization – as well as communication and media studies research on current media cultures.