MSc Marketing and Consumer Behaviour

The MSc Marketing & Consumer Behaviour will equip you with a comprehensive grounding in approaches to understanding consumer preferences, judgements and decision-making.

• You'll learn how to use this knowledge to improve organisational strategy and success, in terms of targeting, product placement, advertising, marketing, influencing and protecting consumers.
• We will enhance your employability by fostering the development of the real-life and job-relevant competencies and skills that are required to succeed in today's competitive job market. You will be provided with the strong knowledge base and hands-on research experience needed for succeeding in today's competitive job market.
• You will develop the skills necessary to conduct independent research and to understand:
  • the psychological and cultural processes underlying consumer behaviour
  • the psychology of consumer preferences and choices
  • psychological theories of attitude change, persuasion, and influence
  • the psychology and strategy of branding
  • how to create and sustain customer experience
  • behavioural economics (including the psychology of pricing)
  • the psychological impact of various types of media and advertising

Contact the department

If you have specific questions about the degree, contact Dr Annemijn Loermans.

You should have (or expect to be awarded) an undergraduate degree of at least upper second class standard in a relevant/related subject.

Appropriate work experience will be considered in place of an undergraduate qualification on a case-by-case basis. This may include (but not be limited to) sufficient experience within a design agency, and/or marketing or advertising department.

International qualifications

We accept a wide range of international qualifications. Find out more about the qualifications we accept from around the world.

If English isn’t your first language, you will need an IELTS score (or equivalent English language qualification) of 6.5 with a 6.5 in writing and with no element lower than 6.0 to study this programme. If you need assistance with your English language, we offer a range of courses that can help prepare you for postgraduate-level study.

Possible careers for graduates of the programme include:

• Consumer insight
• Market research
• Consumer research
• Marketing
• Media
• Communications
• Advertising
• Consumer research
• Entrepreneurship
• Public relations

Skills

You will become adept at assessing marketing techniques, problem-solving, interpreting human behaviour, influencing consumer choice, analysing complex information, working in teams and excelling in individual projects.

Find out more about employability at Goldsmiths.