Applied Marketing

Monash University

Australia, Melbourne

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Monash University

Australia , Melbourne

Key Facts

Program Level

Master by Course Work

Study Type

Full Time

Delivery

On Campus

Course Code

112901J

Campuses

Caulfield

Program Language

English

Start & Deadlines

Next Intake Deadlines24-Feb-2026

Apply to this program

Go to the official application for the university

Duration 1 year(s)

Tuition Fee

AUD 56,800 / year(s)

Next Intake 24-Feb-2026

Applied Marketing

About

Considered, contemporary marketing has the power to make all kinds of incredible impact. From the success of a business, to the power of a brand – and more broadly, to the society and environment within which organisations operate.

This takes the innovative and creative ideas and actions of marketing professionals, who are committed to driving the discipline forward in innovative, socially responsible and sustainable ways. If you’re already gaining experience as a marketing professional (or marketing student), this degree is your opportunity to build on that experience in exciting ways – in as little as one year.

MAKE YOUR NEXT MOVE

With the latest theoretical ideas, insights and research as a foundation, you’ll apply what you learn to practically solve contemporary marketing challenges – and consider marketing’s role in shaping more ethical, sustainable brands in today’s digitally-driven and interconnected landscape. You’ll also develop an extensive toolkit of techniques and frameworks necessary to become a capable, responsible, and effective marketing leader.

ELEVATE YOUR EXPERTISE

By the time you’ve completed this program, you’ll have a clearer perspective on how to market products and services in ways that make a positive difference for people all around the world. You'll also have the practical expertise to position yourself as a marketing leader in every sense.

Ready to turn your marketing insights into a more positive impact?

Requirements

Entry Requirements

Minimum Entry Requirements (International students)

Qualifications

Entry level 1: 72 points to complete Duration: 1.5 years full-time, 3 years part-time	An Australian bachelor degree (or equivalent) with a major or minor** in marketing with at least a high credit (65%) average or equivalent Grade Point Average (GPA). OR An Australian bachelor degree (or equivalent) and at least two years of relevant professional experience*.
Entry level 2: 48 points to complete Duration: 1 years full-time, 2 years part-time	An Australian bachelor degree (or equivalent) with a major or minor* in marketing with at least a high credit (65%) average or equivalent Grade Point Average (GPA) and an Australian graduate certificate / honours degree (or equivalent) in marketing OR An Australian bachelor degree (or equivalent) with a major or minor** in marketing and two years relevant professional experience*.

Entry level 1: 72 points to complete
Duration: 1.5 years full-time, 3 years part-time

An Australian bachelor degree (or equivalent) with a major or minor** in marketing with at least a high credit (65%) average or equivalent Grade Point Average (GPA).

OR

An Australian bachelor degree (or equivalent) and at least two years of relevant professional experience*.

Entry level 2: 48 points to complete
Duration: 1 years full-time, 2 years part-time

An Australian bachelor degree (or equivalent) with a major or minor* in marketing with at least a high credit (65%) average or equivalent Grade Point Average (GPA) and an Australian graduate certificate / honours degree (or equivalent) in marketing

An Australian bachelor degree (or equivalent) with a major or minor** in marketing and two years relevant professional experience*.

*Applicants applying on the basis of work experience are required to provide a detailed curriculum vitae, outlining their employment history and professional experience.

**A minor is at least four units (equivalent to 24 Monash credit points).