Management and Applied Marketing

Marketing has the power to make a positive difference to society – so long as there are progressive leaders at the helm to drive meaningful, sustainable change. This double degree will challenge both your marketing expertise and your management capabilities – so that you are ideally-equipped to provide that leadership.

Through the two-year program, you will build on your experience as a marketing professional (or marketing student) in innovative and exciting ways. With the latest theoretical ideas, insights and research as a foundation, you will apply what you learn to practically solve contemporary marketing challenges – and consider marketing’s role in shaping more ethical, sustainable brands in today’s digitally-driven and interconnected landscape.

By exploring what it means to be a socially responsible and strategically-minded leader, you will be in an ideal position to influence organisational change through your marketing expertise. Using strategic, creative and quantitative skills to deliver business success well beyond the traditional, economic sense. Focusing on some of the most significant challenges businesses and their leaders are currently facing, you will complement your marketing experience with a stronger sense of what it means to be an inspiring and effective manager in contemporary business.

With the United Nations’ Sustainable Development Goals forming a vital part of this program’s DNA, you will finish the two-year double degree as a marketing leader who understands what it means to contribute sustainably to the circular economy – and how marketing and management can make a positive difference for people all around the world.

Ready to take your marketing career further, while becoming a great business leader too?