Marketing – Bachelor of Business

Massey University

New Zealand, Palmerston North

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Home/New Zealand/Palmerston North /Massey University/Marketing – Bachelor of Business

Massey University

New Zealand , Palmerston North

Key Facts

Program Level

Bachelor

Study Type

Full Time

Delivery

On Campus

Campuses

Auckland campus

Program Language

English

Start & Deadlines

Next Intake DeadlinesMay-2026

Apply to this program

Go to the official application for the university

Duration 3 year(s)

Tuition Fee

NZD 35,920 / year

Next Intake May-2026

Marketing – Bachelor of Business

About

Specialise in Marketing for your Bachelor of Business at Massey

Marketing is key to the success of any organisation. Whether it’s a business, social enterprise, or for a celebrity, marketing helps deliver value to target audiences.

When you study the Bachelor of Business (Marketing) you will learn marketing principles and concepts and put them into practice, develop critical thinking skills and make informed strategic choices. We will teach you how to take great ideas and turn them into excellent returns for your employers. Your learning will cover:

social media and digital marketing
marketing communication and advertising
marketing new products
omni-channel retail marketing
international marketing
customer intelligence.

We’ll teach you to think independently and analytically, helping you understand how to use the information you have at hand, to solve issues that you face.

You will be joining the longest standing marketing school in the country. Because Massey University’s teachers are actively researching, you will be taught the most relevant perspectives, from influential academics, in the most experienced environment.

The Bachelor of Business will give you the leadership, communication and critical thinking skills that will make you a sought-after employee. It will give you skills you can use in many different types of businesses, in New Zealand and around the world.

Internships offer the opportunity to reflect on marketing practice and engage with local enterprises, adding practical experience to your CV and enhancing your employability prospects.

Further study

Study options upon completion of this qualification could include the:

Requirements

Entry Requirements

Admission to Massey

All students must meet university entrance requirements to be admitted to the University.

Massey University entry requirements

Specific requirements

There are no specific entry requirements for this qualification, outside of university admission regulations.

English language requirements

To study this qualification you must meet Massey University's English language standards.

Massey University English language requirements

English language skills

If you need help with your English language skills before you start university, see our English for Academic Purposes (EAP) courses.

Can't meet the entry requirements?

If you need to do a course before you start your qualification, there may be options for you in Summer School.

Summer School

English Program Requirements

English Evidence Academic IELTS^: 6.0 overall and minimum 5.5 in each band

English Evidence TOEFL iBT: Overall score 80, minimum 19 in Writing

English Evidence Pearson Test of English (PTE): 50 overall and minimum 42 in each communicative skills

Career

The marketing major prepares you for not just marketing jobs but also senior positions in most areas of business.

Marketing is certain to enhance your career prospects, whether you work for a company or want to set up your own business one day. Almost every sector needs people with marketing skills.

Careers include:

marketing executive or assistant, consultant or brand and product management. This could involve planning and directing, or controlling research and development. You could also get involved in sales, distribution, promotion and even market research and forecasting
market analyst – researching the market and providing important strategic information
market research – using your knowledge of consumer behaviour, statistics and psychology to design research projects, prepare questionnaires, sample and analyse data and prepare reports and presentations
sales or sales management
retail industry
new product planning
non-profit services
specialist areas like direct marketing, digital or social media marketing.