Graduate Certificate in Marketing and Digital Strategy

Enhance your strategic capabilities in the marketing field

Marketing is a dynamic, challenging and fast paced business function. Professionals must be prepared to meet these challenges and adapt with the changing nature of the industry. This programs equips you with essential skills for today’s evolving business sectors, blending marketing principles with advanced digital strategies. This program provides a foundation in marketing theory, covering the principles of strategy, consumer psychology and behaviour, and digital marketing strategy.

This program offers a pathway to the Master of Marketing and Digital Strategy for students wanting to deepen their expertise and enhance their strategic capabilities in the marketing field.

what you will study

Students can choose to specialise in an area that complements their career objectives, choosing from:

• Data-Driven Marketing Research
• Media and Advertising Strategy
• Marketing Analytics and Emerging Technologies
• Customer Experience Management
• Content Creation and Storytelling
• Social Media and Mobile Marketing
• Brand Value Creation.

This program is open to online international students. Applications to study online are now open. Review the information below and submit your application now.

Both students and education agents can submit applications online. This is our preferred way of application. You can save your application after you have started, and come back to it later.

To ensure a smooth application process, please complete the following steps before applying:

Note: Applicants must demonstrate that they meet the University of Newcastle’s English Language Proficiency requirements.

Applicants who do not speak English as a first language must demonstrate that they meet the University's English proficiency requirement. Further information regarding English language proficiency requirements can be found at the English Language Proficiency for Admission Policy.

In the application portal, you can enter the program you wish to study and upload relevant documents needed as part of your application. It is recommended you submit your application a minimum of 12 weeks before your intended semester of trimester start date.

This program will provide you with invaluable knowledge and simultaneously build your skills in analysing situations and developing and managing a marketing strategy. These outcomes will facilitate you in meeting employment challenges with confidence and conviction.

If you are looking to further expand your career opportunities or a career change, this program will give you the edge you need. It will enable you to differentiate yourself from other marketers in that you will possess a range of marketing skills and develop an understanding of how these skills interrelate with other organisational functions. These insights will enable you to contribute widely to the management of organisational offerings, customer-perceived value, strategic positioning and competitive advantage, in both local and global contexts. The relevant knowledge and skills underlie many senior roles including:

• Marketing Coordinator
• Market Research Officer
• Media Analyst
• Marketing Manager
• Brand Manager.